I’ll never forget what my boss told me; I was fresh out of college, occupying my first sales & marketing position.

Boss:  If you want to know what works in terms of marketing, just look at the big guys.

Me:  Excuse me?

Boss:  Copy what they’re doing.  They are investing hundreds of thousands of dollars to hire the best PR reps, marketing professionals and conduct large market surveys.  I say we use their findings to get their results while saving money!

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Marketing plans are a lot like clothing; you may have on a $50 outfit right now or a $5000 outfit- either option is better than leaving the house naked!

Yes, that $5000 outfit may be made out of better material and may give you a better “look”, but in the event you cannot afford that, I think you will agree that you need to wear something before leaving the house.  On the flip side, who knows, you may have found a great bargain for $50 that people assume cost you much more!

This is how you must look at your marketing plan.  You may need a more cost and time-effective plan, but not having one is NOT an option.  Why?  If you do not have a plan, all of your marketing efforts will be shots in the dark.  It is far better to create a basic marketing plan that you can immediately use than to spend weeks trying to compile “the perfect” plan. (more…)

Learn how to strategically utilize online tools to expand your brand and grow your business.  For more information, visit PWI’s website.