I’ve noted a recent influx in what I label “desperate marketing”.  What is desperate marketing?  Well, it is when a company is really in need of business so business owners just “throw something out and wait to see if it sticks”.  There are several reasons why this kind of marketing is not only not effective in the long run, but may cause long-term ruin. (more…)

I recently appeared on CNN’s Houston-based radio station to talk about little-known marketing secrets.  Host of HNN’s (Houston Networking News) Business, Networking and You, R.D. Yoder asked me several questions regarding both marketing and networking.  Are you taking full advantage of marketing opportunities?

Oftentimes, business owners have misconceptions about what it really means to market a business.  Additionally, they may not be aware of all of the opportunities right in front of them.

Listen to the interview below and weigh in with your thoughts.

I had the pleasure of appearing on Ask Dr. Wendy, Dr. Wendy Johnson’s radio show.  We talked exclusively about the ins and outs of networking.

I personally believe that networking is one of the most important marketing activities, yet so few of us are effective networkers.  In fact, most people are extremely uncomfortable networking.  I had a blast with Dr. Wendy’s listeners who were not only calling in, but also active in the show’s chatroom.

Listen in and let me know your thoughts.  Do any of these issues apply to you?