Archives for June 2009

Desperate Marketing- Why Shots in The Dark Work Against You

Desperate Marketing- Why Shots in The Dark Work Against You

I've noted a recent influx in what I label "desperate marketing".  What is desperate marketing?  Well, it is when a company is really in need of business so business owners just "throw something out and wait to see if it sticks".  There are several reasons why this kind of marketing is not only not effective in the long run, but may cause long-term … [Read more...]

Marketing Secrets on CNN

Marketing Secrets on CNN

I recently appeared on CNN's Houston-based radio station to talk about little-known marketing secrets.  Host of HNN's (Houston Networking News) Business, Networking and You, R.D. Yoder asked me several questions regarding both marketing and networking.  Are you taking full advantage of marketing opportunities? Oftentimes, business owners have … [Read more...]

Power Networking Secrets- Learn How To Strike Up Conversations With Anyone

Power Networking Secrets- Learn How To Strike Up Conversations With Anyone

I had the pleasure of appearing on Ask Dr. Wendy, Dr. Wendy Johnson's radio show.  We talked exclusively about the ins and outs of networking. I personally believe that networking is one of the most important marketing activities, yet so few of us are effective networkers.  In fact, most people are extremely uncomfortable networking.  I had a … [Read more...]

Twitter Marketing- Help Is On The Way!

Twitter Marketing- Help Is On The Way!

Twitter is one of those things that people either totally get or totally do not get.  To understand how best to use Twitter, it is necessary to understand what twitter is.  Twitter is a micro-blogging platform.  In other words, it is an opportunity to blog in 140 characters or less at a time. Why is this helpful to a business owner?  It allows … [Read more...]

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