Archives for January 2011

How to Measure Marketing Effectiveness of Social Media- Part I Facebook

How to Measure Marketing Effectiveness of Social Media- Part I Facebook

At this point, most business owners recognize the value of social networks like LinkedIn, Facebook and Twitter.  However, very few small business owners understand the importance of making social media measurable.  Earlier this week, I blogged on How to Measure Marketing Effectiveness Using Google Voice as well as How to Measure Marketing … [Read more...]

How To Measure Marketing Effectiveness of Email Marketing & Banner Ads

How To Measure Marketing Effectiveness of Email Marketing & Banner Ads

Yesterday I touched on how you can measure marketing effectiveness using Google Voice.  Today, we'll review how you can measure the effectiveness of email marketing as well as banner advertisements. If you are purchasing email marketing services (eblasts) or banner ads with multiple companies, it is important to know how much traffic and sales … [Read more...]

How To Measure Marketing Effectiveness Using Google Voice

How To Measure Marketing Effectiveness Using Google Voice

One of the best ways to measure marketing effectiveness is to identify ways to track how people are finding your business.   Here are a few cools ways that Google Voice can help you track marketing effectiveness. Use a Google Voice number for your social media accounts. If you have a business presence on social media sites like Facebook, … [Read more...]

Thanks Universe!  A Motivational Message

Thanks Universe! A Motivational Message

I personally believe that the Universe has a funny way of telling us things and giving us a bit of motivation.  For instance, no matter what restaurant I choose, my fortune cookies either deal with building a business or not scattering energies- a personal issue I work to overcome.  Well, today I found a badge.  … [Read more...]

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