Archives for January 2012

How to Gain Customer Loyalty with a Little Lagniappe – Lessons from Omni and T-Mobile

How to Gain Customer Loyalty with a Little Lagniappe – Lessons from Omni and T-Mobile

Have you ever wondered what exactly causes customer loyalty?  Why you’re willing to spend more with certain brands or miss out on perks to patronize another?  Here is the answer—Lagniappe.  Lagniappe is a French-Spanish term used in Louisiana that basically means “a little extra.”  It’s doing a little more than is expected for your … [Read more...]

Twitter Explained for Everyday People

Twitter Explained for Everyday People

Twitter is the #1 cause of high blood pressure in America.  Okay, I’m kidding.   While there may not be an obvious link between Twitter and hypertension, I have noticed a correlation between mentioning the word “Twitter” and people demonstrating a look of confusion, irritation or outright fear.   Why are people so scared of Twitter?  My … [Read more...]

5 Ways to Increase Productivity on Social Media Sites

5 Ways to Increase Productivity on Social Media Sites

I’ll be the first to admit, falling into a social media black hole is something we all do.  I’ve had more than my share of days when I’ve started off uber-productive only to find that three hours have passed, and all I have to show for it is a gazillion interactions with Facebook friends, and many laughs.   As a social media speaker, I’m … [Read more...]

3 Easy Tools for Building Better Business Relationships in 2012- Part II

3 Easy Tools for Building Better Business Relationships in 2012- Part II

Connecting With Your Business Card Contacts on LinkedIn, Facebook & Twitter If you've read Part I, then you know how to convert your business cards into a digital format.  Now the fun begins. In order to connect with your contacts, you’ll need to convert the information into .CSV format. If you use Shoeboxed, my favorite service, it … [Read more...]

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