Archives for April 2012

Social Media vs. Reality:  Why Authentic is the Way to Go

Social Media vs. Reality: Why Authentic is the Way to Go

Yesterday, I was stopped in traffic and looked over to see an old, rusted car.  What made this car remarkable was the fact that it was advertising a 500 billion dollar business opportunity.  My marketing mind nearly short-circuited.  Once I collected myself, and snapped a quick picture, I began pondering how social media has enabled people to … [Read more...]

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