Archives for October 2013

The Art of Connecting Genuinely via Social Media

Building a following for your personal brand via social media requires not only expertise and a point of view, but also the ability to be perceived as genuine in your interactions. Many people attempt to build a brand on social media only to spout off statistics or opinions, without taking the time to truly connect with their audience on a personal … [Read more...]

How to Place a Value on Your Brand

Many professionals and business owners find it extremely difficult to assign value to themselves and their brands. For some reason, in many peoples’ minds, discussing money “cheapens” relationships. I recently observed a conversation between several Facebook friends who are business owners. The conversation started when a friend with a growing … [Read more...]

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