Hired by companies including Google, Microsoft and GE, companies in the USA, Africa and Europe book Crystal Washington when they want their teams to take action online!
Crystal is known for her ability to take complex Web and social media topics and make them easy to understand and accessible for everyday people and small business owners. As the owner of CWM Enterprises and co-founder of Socialtunities, a social media instructional brand aimed at training everyone from Gen Y’s to Baby Boomers in strategically using social media, Crystal educates consumers on the practical applications of social media networks like Facebook, Twitter, LinkedIn and YouTube.
Crystal hosts a weekly technology segment on Houston’s Fox television affiliate and has appeared in Black Enterprise Magazine, Essence and CareerBuilder.com. She has been interviewed by ABC, NBC, FOX, CBS, Associated Press, and numerous radio stations and magazines around the globe as a social media expert.
Crystal is the author of the new book, The Social Media Why: A Busy Professional’s Practical Guide to Using Social Media Including LinkedIn, Facebook, Twitter, YouTube, Pinterest, Google+ and Blogs for Business.
Crystal’s career began in corporate sales. As the youngest manager in her company, she immediately shot to the top, closing contracts with Fortune 500 firms previously unattainable by her company, exceeding aggressive sales goals and leveraging relationships and creative strategies to gain lucrative contracts. The result? She was heavily promoted at a very early age until she found herself managing a department, at age 24, overseeing a staff the age of her parents and grandparents.
The increase in department efficiency paired with her building new outside relationships and leveraging new technologies resulted in increased revenue for her company.
While Crystal was enjoying success in corporate America, she had a desire to start her own marketing firm to leverage the power of a new online phenomina- social networks. Now bit by the entrepreneurial bug, she set out on her own to start her marketing firm. For the next three years she helped hundreds of organizations leverage social media marketing to increase their bottom line through consulting, marketing services, special events, webinars and products.
Companies and organizations began reaching out to Crystal to speak at annual conferences and training events. She was almost always asked to speak at the next event, immediately after speaking at the first. Conference and event planners quickly received feedback from attendees about the impact she had on them; including emails outlining how attendees utilized the information Crystal presented and immediately began using social media and other techniques, resulting in lucrative contracts, media appearances, etc. Crystal quickly realized that she could impact a larger number of individuals through professional speaking.
Today, Crystal still operates as a marketing strategist and is frequently sought after by brands wanting to leverage unique marketing strategy and companies who want their employees to leverage tools like LinkedIn, Facebook, and Twitter to support company goals. Additionally, she is an international keynote speaker and workshop facilitator who has impacted companies, associations and entrepreneurs all over the world.
Crystal describes herself as a fun-loving and eclectic nerd. You may find her reading the newest book on social media, meditating with Buddhist monks, attending a West African Dance class or parasailing.
Crystal serves on the Advisory Board of the American Heart Association’s American Stroke Association. Crystal’s appreciation for the arts and serving humanity has let her to serve on the advisory boards of Inprint and Rice University’s Center for the Study of Women, Gender, and Sexuality. Additionally, she’s served on the Steering Committee of Ensemble Theatre. Crystal has also been a “Big” with Big Brothers Big Sisters for four years. Crystal received her Bachelor’s of Science from the University of Houston.
What Others Have To Say:
I just returned from a 3 day conference in Chicago attending social media training seminars and I learned more from you in 1/2 hour than 72 hours there. Easy to understand, implement, manage, and great tips to grow my business. And, you are so bright and lively! Thanks!
—UBS Presentation Attendee & Business Owner
Crystal recently presented to a group of Hanley Wood’s top customers on top social media strategies and opportunities. Crystal’s style is incredibly dynamic and energetic but her most powerful skill is her ability to create meaningful conversation. Within 2-3 minutes of the presentation beginning she had the room buzzing, asking questions and taking notes. Top 5 industry presenters I’ve seen in 20 years.
—Dave Colford, Chief Revenue Officer, Hanley Wood
As a speaker and a marketing strategist, I personally believe that the style and substance of your content was as savvy as it was intriguing… On behalf of the people of the Republic of Ghana and the whole of Africa, thank you for a memorable experience.
—Benjamin Gregory Aggrey, CEO, Effusion Motivate
You were so funny and engaging…many of our members commented on how this was the best seminar we have ever held!
—Melissa Clemente, Manager of Membership Services, Long Island CVB
I got a better idea of how I should be using social media more effectively in Crystal’s sixty minute presentation than all the time spent over the past two years with other speakers. Her knowledge, enthusiasm, clarity and concise message was energizing.
—Mark Kovich, Vice President of Sales & Marketing, American Woodmark
Our digital team attended Crystal’s workshop on Social Media at an NNPA convention. We immediately went to work on a new Social Media strategy for PhillyTrib.com based on what we heard from Crystal’s workshop—After 8-months of activity, we’ve organically quadrupled our Followers on Twitter and our Likes on Facebook. The Philadelphia Tribune at PhillyTrib.com has reported a 61% increase in average unique visits per month, and a 41% increase in average total page views per month. Now, that’s value!
—Todd Edwards, Digital Project Manager, Philadelphia Tribune