Kill Jack Before He Kills Your Image!

Kill Jack Before He Kills Your Image!

Who is Jack, you ask?  Mr. Jack-of-all-trades.  We need to nip him in the bud right now.  If you don't, he will kill your professional image and likely your chance of having a successful business. I recently came across the following document that was used in lieu of a business card. … [Read more...]

The Psychology of Color

The Psychology of Color

If you're looking for easy ways to convey a message about your business, start with the colors that you are using in your marketing materials. Consider the following: An insurance company with a hot pink logo A bright red logo for a mortuary A children's book with a black and navy blue cover I'm sure you agree that the above items … [Read more...]

Marketing Lessons From Cleo McDowell

Marketing Lessons From Cleo McDowell

I'll never forget what my boss told me; I was fresh out of college, occupying my first sales & marketing position. Boss:  If you want to know what works in terms of marketing, just look at the big guys. Me:  Excuse me? Boss:  Copy what they're doing.  They are investing hundreds of thousands of dollars to hire the best PR reps, marketing … [Read more...]

10 Minute Marketing Plan

10 Minute Marketing Plan

Marketing plans are a lot like clothing; you may have on a $50 outfit right now or a $5000 outfit- either option is better than leaving the house naked! Yes, that $5000 outfit may be made out of better material and may give you a better "look", but in the event you cannot afford that, I think you will agree that you need to wear something before … [Read more...]

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