Armpit Marketing- When A Really Fresh Approach Goes South

Armpit Marketing- When A Really Fresh Approach Goes South

I've already discussed the importance of keeping one's product or service relevant in a previous post.  What happens when your marketing approach becomes outdated? A person may start off with a really fresh and effective marketing plan.  Perhaps they are using the newest technologies and most effective means of communication with current and … [Read more...]

Desperate Marketing- Why Shots in The Dark Work Against You

Desperate Marketing- Why Shots in The Dark Work Against You

I've noted a recent influx in what I label "desperate marketing".  What is desperate marketing?  Well, it is when a company is really in need of business so business owners just "throw something out and wait to see if it sticks".  There are several reasons why this kind of marketing is not only not effective in the long run, but may cause long-term … [Read more...]

Marketing Secrets on CNN

Marketing Secrets on CNN

I recently appeared on CNN's Houston-based radio station to talk about little-known marketing secrets.  Host of HNN's (Houston Networking News) Business, Networking and You, R.D. Yoder asked me several questions regarding both marketing and networking.  Are you taking full advantage of marketing opportunities? Oftentimes, business owners have … [Read more...]

Marketing 101- Getting the Sale!

Marketing 101- Getting the Sale!

One of the most difficult things for professionals to accomplish is "getting the sale".  I know many people who have an amazingly huge pipeline, but constantly struggle to close sales; even with a great a product offering.  This is a serious marketing problem. Why is this a marketing problem?  Most people think that the terms marketing, … [Read more...]

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