What is your product or service worth? Most people would answer that question in fairly concrete terms.  However, your product or service is worth absolutely nothing and is priceless at the same time! A product or service is only worth what people will pay for it- bottom line.  If everyone decided not to accept printed/minted money, [...]

One of the most difficult things for professionals to accomplish is “getting the sale”.  I know many people who have an amazingly huge pipeline, but constantly struggle to close sales; even with a great a product offering.  This is a serious marketing problem. Why is this a marketing problem?  Most people think that the terms marketing, [...]