I’ve noted a recent influx in what I label “desperate marketing”.  What is desperate marketing?  Well, it is when a company is really in need of business so business owners just “throw something out and wait to see if it sticks”.  There are several reasons why this kind of marketing is not only not effective [...]

One of the most difficult things for professionals to accomplish is “getting the sale”.  I know many people who have an amazingly huge pipeline, but constantly struggle to close sales; even with a great a product offering.  This is a serious marketing problem. Why is this a marketing problem?  Most people think that the terms marketing, [...]