Doing Business Backwards- 4 Considerations BEFORE Starting a Business

Doing Business Backwards- 4 Considerations BEFORE Starting a Business

I'm often asked by business owners, "How can I get more clients?"  Fair enough question, right?  I'm a marketer, I always have ideas.  However, occasionally I am faced with the task of explaining to that business owner how they have been doing business backwards. A true entrepreneur sees a need in the market first, and then creates a product or … [Read more...]

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