How to Measure Marketing Effectiveness of Social Media- Part I Facebook

How to Measure Marketing Effectiveness of Social Media- Part I Facebook

At this point, most business owners recognize the value of social networks like LinkedIn, Facebook and Twitter.  However, very few small business owners understand the importance of making social media measurable.  Earlier this week, I blogged on How to Measure Marketing Effectiveness Using Google Voice as well as How to Measure Marketing … [Read more...]

Twitter Marketing- Help Is On The Way!

Twitter Marketing- Help Is On The Way!

Twitter is one of those things that people either totally get or totally do not get.  To understand how best to use Twitter, it is necessary to understand what twitter is.  Twitter is a micro-blogging platform.  In other words, it is an opportunity to blog in 140 characters or less at a time. Why is this helpful to a business owner?  It allows … [Read more...]

Top 5 Ways To Lose Clients On Social Networks- Unmarketing

Top 5 Ways To Lose Clients On Social Networks- Unmarketing

Social networks are amazing tools for growing one's business.  However, it is possible to do more harm that good on networks like Facebook, Linkedin or even Twitter.  Here are the top five ways to actually lose clients on social networks: … [Read more...]

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