How To Measure Marketing Effectiveness of Email Marketing & Banner Ads

How To Measure Marketing Effectiveness of Email Marketing & Banner Ads

Yesterday I touched on how you can measure marketing effectiveness using Google Voice.  Today, we'll review how you can measure the effectiveness of email marketing as well as banner advertisements. If you are purchasing email marketing services (eblasts) or banner ads with multiple companies, it is important to know how much traffic and sales … [Read more...]

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