I’ve already discussed the importance of keeping one’s product or service relevant in a previous post.  What happens when your marketing approach becomes outdated? A person may start off with a really fresh and effective marketing plan.  Perhaps they are using the newest technologies and most effective means of communication with current and potential clientele.  The [...]

I’ve noted a recent influx in what I label “desperate marketing”.  What is desperate marketing?  Well, it is when a company is really in need of business so business owners just “throw something out and wait to see if it sticks”.  There are several reasons why this kind of marketing is not only not effective [...]

I recently appeared on CNN’s Houston-based radio station to talk about little-known marketing secrets.  Host of HNN’s (Houston Networking News) Business, Networking and You, R.D. Yoder asked me several questions regarding both marketing and networking.  Are you taking full advantage of marketing opportunities? Oftentimes, business owners have misconceptions about what it really means to market a [...]