Armpit Marketing- When A Really Fresh Approach Goes South

I’ve already discussed the importance of keeping one’s product or service relevant in a previous post.  What happens when your marketing approach becomes outdated? A person may start off with a really fresh and effective marketing plan.  Perhaps they are using the newest technologies and most effective means of communication with current and potential clientele.  […]

Desperate Marketing- Why Shots in The Dark Work Against You

I’ve noted a recent influx in what I label “desperate marketing”.  What is desperate marketing?  Well, it is when a company is really in need of business so business owners just “throw something out and wait to see if it sticks”.  There are several reasons why this kind of marketing is not only not effective […]

Marketing Secrets on CNN

I recently appeared on CNN’s Houston-based radio station to talk about little-known marketing secrets.  Host of HNN’s (Houston Networking News) Business, Networking and You, R.D. Yoder asked me several questions regarding both marketing and networking.  Are you taking full advantage of marketing opportunities? Oftentimes, business owners have misconceptions about what it really means to market […]

Power Networking Secrets- Learn How To Strike Up Conversations With Anyone

I had the pleasure of appearing on Ask Dr. Wendy, Dr. Wendy Johnson’s radio show.  We talked exclusively about the ins and outs of networking. I personally believe that networking is one of the most important marketing activities, yet so few of us are effective networkers.  In fact, most people are extremely uncomfortable networking.  I […]

Twitter Marketing- Help Is On The Way!

Twitter is one of those things that people either totally get or totally do not get.  To understand how best to use Twitter, it is necessary to understand what twitter is.  Twitter is a micro-blogging platform.  In other words, it is an opportunity to blog in 140 characters or less at a time. Why is […]

No Money For Marketing? Check Your Contacts!

Who do you know?  Nine times out of ten, if you have a feasible product or service there is someone in your network of contacts that can send you referrals.  Referrals are an integral part of marketing.  The problem is that most business owners will not ask for referrals outright. Stop for a minute and […]

Creating Brand Value

What is your product or service worth? Most people would answer that question in fairly concrete terms.  However, your product or service is worth absolutely nothing and is priceless at the same time! A product or service is only worth what people will pay for it- bottom line.  If everyone decided not to accept printed/minted […]

Marketing 101- Getting the Sale!

One of the most difficult things for professionals to accomplish is “getting the sale”.  I know many people who have an amazingly huge pipeline, but constantly struggle to close sales; even with a great a product offering.  This is a serious marketing problem. Why is this a marketing problem?  Most people think that the terms […]

Doing Business Backwards- 4 Considerations BEFORE Starting a Business

I’m often asked by business owners, “How can I get more clients?”  Fair enough question, right?  I’m a marketer, I always have ideas.  However, occasionally I am faced with the task of explaining to that business owner how they have been doing business backwards. A true entrepreneur sees a need in the market first, and […]

Invisible Marketing- 5 Ways To Spread The Word

Simple question: How can people find your business? Are you in the Yellow Pages?  Do you have a website?  Do you take out ad space in magazines or leave flyers in local businesses? Many small businesses are so consumed with the business of “staying afloat” that they neglect the thing that will help them do […]