Twitter Marketing- Help Is On The Way!

Twitter Marketing- Help Is On The Way!

Twitter is one of those things that people either totally get or totally do not get.  To understand how best to use Twitter, it is necessary to understand what twitter is.  Twitter is a micro-blogging platform.  In other words, it is an opportunity to blog in 140 characters or less at a time. Why is this helpful to a business owner?  It allows … [Read more...]

No Money For Marketing?  Check Your Contacts!

No Money For Marketing? Check Your Contacts!

Who do you know?  Nine times out of ten, if you have a feasible product or service there is someone in your network of contacts that can send you referrals.  Referrals are an integral part of marketing.  The problem is that most business owners will not ask for referrals outright. Stop for a minute and think of your personal and business … [Read more...]

Creating Brand Value

Creating Brand Value

What is your product or service worth? Most people would answer that question in fairly concrete terms.  However, your product or service is worth absolutely nothing and is priceless at the same time! A product or service is only worth what people will pay for it- bottom line.  If everyone decided not to accept printed/minted money, our very … [Read more...]

Marketing 101- Getting the Sale!

Marketing 101- Getting the Sale!

One of the most difficult things for professionals to accomplish is "getting the sale".  I know many people who have an amazingly huge pipeline, but constantly struggle to close sales; even with a great a product offering.  This is a serious marketing problem. Why is this a marketing problem?  Most people think that the terms marketing, … [Read more...]

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