Doing Business Backwards- 4 Considerations BEFORE Starting a Business

Doing Business Backwards- 4 Considerations BEFORE Starting a Business

I'm often asked by business owners, "How can I get more clients?"  Fair enough question, right?  I'm a marketer, I always have ideas.  However, occasionally I am faced with the task of explaining to that business owner how they have been doing business backwards. A true entrepreneur sees a need in the market first, and then creates a product or … [Read more...]

Invisible Marketing- 5 Ways To Spread The Word

Invisible Marketing- 5 Ways To Spread The Word

Simple question: How can people find your business? Are you in the Yellow Pages?  Do you have a website?  Do you take out ad space in magazines or leave flyers in local businesses? Many small businesses are so consumed with the business of "staying afloat" that they neglect the thing that will help them do so- marketing.  If no one knows that … [Read more...]

Strategic Partnerships- Why It Pays To Play With Others

Strategic Partnerships- Why It Pays To Play With Others

I will never forget my high school math teachers. Every single one bragged that Math (as a subject) is better than English because "Math does not have exceptions like the English language; 1+1 always equals 2". While these brilliant educators did a wonderful job at helping me master math up to Calculus II in high school, they did not consider … [Read more...]

Top 5 Ways To Lose Clients On Social Networks- Unmarketing

Top 5 Ways To Lose Clients On Social Networks- Unmarketing

Social networks are amazing tools for growing one's business.  However, it is possible to do more harm that good on networks like Facebook, Linkedin or even Twitter.  Here are the top five ways to actually lose clients on social networks: … [Read more...]

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