I recently appeared on CNN’s Houston-based radio station to talk about little-known marketing secrets.  Host of HNN’s (Houston Networking News) Business, Networking and You, R.D. Yoder asked me several questions regarding both marketing and networking.  Are you taking full advantage of marketing opportunities? Oftentimes, business owners have misconceptions about what it really means to market a [...]

I had the pleasure of appearing on Ask Dr. Wendy, Dr. Wendy Johnson’s radio show.  We talked exclusively about the ins and outs of networking. I personally believe that networking is one of the most important marketing activities, yet so few of us are effective networkers.  In fact, most people are extremely uncomfortable networking.  I had [...]

Who do you know?  Nine times out of ten, if you have a feasible product or service there is someone in your network of contacts that can send you referrals.  Referrals are an integral part of marketing.  The problem is that most business owners will not ask for referrals outright. Stop for a minute and think [...]