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Marketing Secrets on CNN

Marketing Secrets on CNN

I recently appeared on CNN's Houston-based radio station to talk about little-known marketing secrets.  Host of HNN's (Houston Networking News) Business, Networking and You, R.D. Yoder asked me several questions regarding both marketing and networking.  Are you taking full advantage of marketing opportunities? Oftentimes, business owners have … [Read more...]

Power Networking Secrets- Learn How To Strike Up Conversations With Anyone

Power Networking Secrets- Learn How To Strike Up Conversations With Anyone

I had the pleasure of appearing on Ask Dr. Wendy, Dr. Wendy Johnson's radio show.  We talked exclusively about the ins and outs of networking. I personally believe that networking is one of the most important marketing activities, yet so few of us are effective networkers.  In fact, most people are extremely uncomfortable networking.  I had a … [Read more...]

No Money For Marketing?  Check Your Contacts!

No Money For Marketing? Check Your Contacts!

Who do you know?  Nine times out of ten, if you have a feasible product or service there is someone in your network of contacts that can send you referrals.  Referrals are an integral part of marketing.  The problem is that most business owners will not ask for referrals outright. Stop for a minute and think of your personal and business … [Read more...]

Invisible Marketing- 5 Ways To Spread The Word

Invisible Marketing- 5 Ways To Spread The Word

Simple question: How can people find your business? Are you in the Yellow Pages?  Do you have a website?  Do you take out ad space in magazines or leave flyers in local businesses? Many small businesses are so consumed with the business of "staying afloat" that they neglect the thing that will help them do so- marketing.  If no one knows that … [Read more...]

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