How to Measure Marketing Effectiveness of Social Media- Part I Facebook

How to Measure Marketing Effectiveness of Social Media- Part I Facebook

At this point, most business owners recognize the value of social networks like LinkedIn, Facebook and Twitter.  However, very few small business owners understand the importance of making social media measurable.  Earlier this week, I blogged on How to Measure Marketing Effectiveness Using Google Voice as well as How to Measure Marketing … [Read more...]

Marketing Secrets on CNN

Marketing Secrets on CNN

I recently appeared on CNN's Houston-based radio station to talk about little-known marketing secrets.  Host of HNN's (Houston Networking News) Business, Networking and You, R.D. Yoder asked me several questions regarding both marketing and networking.  Are you taking full advantage of marketing opportunities? Oftentimes, business owners have … [Read more...]

Twitter Marketing- Help Is On The Way!

Twitter Marketing- Help Is On The Way!

Twitter is one of those things that people either totally get or totally do not get.  To understand how best to use Twitter, it is necessary to understand what twitter is.  Twitter is a micro-blogging platform.  In other words, it is an opportunity to blog in 140 characters or less at a time. Why is this helpful to a business owner?  It allows … [Read more...]

Invisible Marketing- 5 Ways To Spread The Word

Invisible Marketing- 5 Ways To Spread The Word

Simple question: How can people find your business? Are you in the Yellow Pages?  Do you have a website?  Do you take out ad space in magazines or leave flyers in local businesses? Many small businesses are so consumed with the business of "staying afloat" that they neglect the thing that will help them do so- marketing.  If no one knows that … [Read more...]

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