Monthly Archives: August 2011

6 Steps to Stop The Annoying Stuff: The NY Subway Car that is Your Facebook Wall

You’re on Facebook for business, but your Facebook wall is a spammity calamity. In fact, it looks like a New York Subway car after 10 PM. Let me paint a picture…

The Art of Balance: Honoring Self in a Web 2.0 World

It would be a huge mistake to assume that the Internet is the magic. The Internet and social media are tools. The magic lies in our connection to our source.

Boomers kick Gen Y Butt in Using Social Media Strategically

Sorry fellow Gen Ys, but, from my experience, Baby Boomers are much more likely to use social media strategically for business, once taught how.

Four Reasons Why Conference Planners Need to Invest in Video

[video] You’re planning a conference. The budget is quickly being blown out of the water with venue fees, speaker fees, marketing & promotions, etc. Where can you cut costs? What is not a necessity? If you think “video”, you are sorely mistaken.

In fact, video is one of your most important assets. Your conference can be compared to an amazing wedding. You can spend a ton on decorations, food, favors, flowers, entertainment, etc. However, if you do not have great quality photos or videos- who’ll remember the expensive details?

Below are four reasons why video is a must for every conference, especially if it occurs on an annual basis.

6 Tips For College Students: Network with Employers via Social Media

There are many ways that college students can network with hiring managers and department leads via social media sites like Facebook, LinkedIn and Twitter.

Free Screen Sharing Tools

Want to create screencast videos or share your screen with others? If so, these are three free tools that I recommend.

Four Online Services Every Business Owner Should Know About

Today I thought that I would share a few online services that every business owner should know about. These four increase my productivity while the first two additionally keep me safe from the angry postal workers at my neighborhood station.

No Audience? You May Be Marketing Hummus

You may have a product or service that is needed, but not very glamorous. For instance, if you sell insurance or happen to be a speaker who speaks on conflict management, you sell hummus.

When Multicultural Marketing Goes O-So-Wrong

Several years ago, as a college student, I attended a major hospitality industry convention. I’ll never forget Day Two, when I walked into a breakout entitled “Marketing to Minorities”.

How To Use Twitter To Network / Build In-Person Relationships

Twitter is not just about creating online relationships. Check out how I used Twitter to build relationships prior to attending the National Speakers Association Conference.