Monthly Archives: July 2013
Super-Size Your Personal Brand on Social Media
Creating a strong personal brand online will help you build credibility in the eyes of followers, connect with influences and will ultimately result in your being contacted by key decision makers for opportunity. However, a powerful personal brand does not happen overnight, nor is it the result of simply “showing up” on social networks like LinkedIn, […]
Three Tools to Leverage Your Client’s Brand
Competition is steep in today’s business world. People are constantly bombarded with advertisements, solicitations, and other marketing messages. It pays (literally) to know how to cut through the clutter to make an impact. One of the best ways to outshine the competition and differentiate your personal and/or professional brand is through directly leveraging your clients’ brands. […]
Three Tips for Handling a Social Media Brand Crisis
One of the most amazing benefits of leveraging social media is the ability to gain momentum behind a concept or brand. The corresponding negative is damaging publicity and untrue information can also spread quickly and gain traction. Most professionals are wholly unaware of how to handle a social media crisis for their personal brand or […]
LinkedIn Connection Requests via Facebook Message?
One of my mentors recently contacted me when she received a LinkedIn connection request via her Facebook inbox. Was it legit or spam? I decided to conduct a little experiment to see. Over a year ago, Facebook assigned users a Facebook email address. If you do not update your email address, your Facebook email appears […]
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