Monthly Archives: October 2013
The Art of Connecting Genuinely via Social Media
Building a following for your personal brand via social media requires not only expertise and a point of view, but also the ability to be perceived as genuine in your interactions. Many people attempt to build a brand on social media only to spout off statistics or opinions, without taking the time to truly connect with […]
How to Place a Value on Your Brand
Many professionals and business owners find it extremely difficult to assign value to themselves and their brands. For some reason, in many peoples’ minds, discussing money “cheapens” relationships. I recently observed a conversation between several Facebook friends who are business owners. The conversation started when a friend with a growing business, already boasting celebrity clientele, posted that […]
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