Three Tips for Creating More Engaging Email Newsletters

Nearly all small businesses use newsletters from services like Constant Contact to send emails to their customers/followers/supporters.  However, not all newsletters are created equal.  Here are three things that you can do to make your emails more engaging. Use HTML vs. Boring Templates. While newsletter templates were once the only option available to the masses […]

5 Reasons Why No One is Friending/Following You on Social Media

Over the past few years, I’ve heard it all when it comes to excuses why professionals are not using social media.  One of the biggest frustrations is that not enough people interact with them on popular social networks like LinkedIn, Twitter and Facebook.  While I understand their feelings, I also understand that the issue is […]

Why Your Brand Should Be Tweaked BEFORE Social Media

I’m a pretty techie gal, but I do like to include real-life stories to illustrate points in my talks.  Luckily, I’ve had nothing short of a life full of funny misadventures.  If you have read my blog post entitled Protect Your Brand- Why Your Nonexistent Nipple Ring Can Hurt Your Brand, then you know just […]

How to Research Companies Online- Power Prospecting with Google Search

Perhaps you’re bidding on a lucrative contract and you would like to see what other vendors offered in the past. Maybe you’re a salesperson whose niche is government contractors. Either way, Google can provide you with amazing insight, information and contact information for prospects.

Bye-Bye PowerPoint! Why I ♥ (Love) Prezi!

My seemingly happy love affair with PowerPoint was destroyed when I discovered Prezi- the latest development in presentation software. Prezi allows users to set up presentations closer to the way in which people think- based on perspective. Prezi offers zooming and tilting abilities.