The Internet and social media have created a new group of Haves and Have-Nots in business. The Haves enjoy a competitive advantage, access to nearly unlimited information, and are pushing the Have-Nots out of leadership roles (and sometimes jobs) in organizations. In The Social Media WHY: A Busy Professional’s Practical Guide to Using Social Media Including LinkedIn, Facebook, Twitter , YouTube, Pinterest, Google+ and Blogs for Business, marketing strategist and speaker Crystal Washington dispels the myths surrounding using social media for business and concisely demonstrates the very practical ways that innovative professionals are using social media to become more efficient, effective and connected.

The goal of The Social Media WHY is to teach you in 116 pages what you need to know to immediately begin using social media attract opportunities, land jobs, increase sales and build solid business relationships.

Praise for The Social Media WHY

“I loved this book. It breaks down social media in a way that I’ve never seen it broken down. Crystal makes it TOOO easy for someone who knows absolutely nothing to see the benefits and get started without feeling overwhelmed.” — Kristi Jakson, Founder of Women CEO Project.

“I LOOOOOOOVE what you have done, why you are doing it, how you are doing it! FANTASTIC . It is a kind act for those thinking social meida is something that it is not…scary!” — Jody Turner, Founder of Culture of Future