Who can forget the Christmas cartoon A Charlie Brown Christmas?  You remember; the one with the sad, little naked Christmas tree.  In the end, the kids wrapped it in a blanked, loved it, sang to it and then decorated it.  By the end of their song, the tree looked beautiful and inviting.  Interestingly enough, this [...]

Who is Jack, you ask?  Mr. Jack-of-all-trades.  We need to nip him in the bud right now.  If you don’t, he will kill your professional image and likely your chance of having a successful business. I recently came across the following document that was used in lieu of a business card.

If you’re looking for easy ways to convey a message about your business, start with the colors that you are using in your marketing materials. Consider the following: An insurance company with a hot pink logo A bright red logo for a mortuary A children’s book with a black and navy blue cover I’m sure you agree that the above [...]