You’re planning a conference.  The budget is quickly being blown out of the water with venue fees, speaker fees, marketing & promotions, etc.  Where can you cut costs?  What is not a necessity?  If you think “video”, you are sorely mistaken.

In fact, video is one of your most important assets.  Your conference can be compared to an amazing wedding.  You can spend a ton on decorations, food, favors, flowers, entertainment, etc.  However, if you do not have great quality photos or videos- who’ll remember the expensive details?

Below are four reasons why video is a must for every conference, especially if it occurs on an annual basis.

Please note, it is not enough to record video.  You should invest in a really good videographer who delivers crisp video.  If your video looks like a 1982 home movie, it will not make your conference look worth the investment.