Are you wondering how to best balance personal and professional business connections on social media? If your personal connections are in stark contrast to your personal brand for business, the answer may be that you cannot.
According to Careerbuilder.com, over 65 percent of employers check social media profiles as part of the job screening process. While profiles sprinkled with profanity and inappropriate pictures rank high in discouraging hiring managers, items posted by friends can also play a factor, especially on Facebook.
For small business owners, potential customers may easily become irritated or even offended by posts shared on Facebook timelines by friends that could be construed as offensive. In a poll on my own Facebook timeline, I asked Facebook friends if users are responsible for what their friends post on their walls. The debate heated rather rapidly, with an overwhelming number of responses. While several friends commented that they did not judgepeople on Facebook by items their friends posted, the majority felt that it is the responsibility of the profileowner, if not to censor, then to correct friends who post tastelessly. Otherwise, it appears that the profileowner condones the views and behaviors shared.
If you plan to interact with personal and professional friends via social media, use the following tips:
Do you believe a person’s social media connections reflect on them personally? Why or why not?
This post first appeared on Personal Branding Blog.