Tag: Marketing

Strategic Partnerships- Why It Pays To Play With Others

I will never forget my high school math teachers. Every single one bragged that Math (as a subject) is better than English because “Math does not have exceptions like the English language; 1+1 always equals 2″. While these brilliant educators did a wonderful job at helping me master math up to Calculus II in high […]

Top 5 Ways To Lose Clients On Social Networks- Unmarketing

Social networks are amazing tools for growing one’s business.  However, it is possible to do more harm that good on networks like Facebook, Linkedin or even Twitter.  Here are the top five ways to actually lose clients on social networks:

Christmas Tree Marketing- When Desktop Publishing Goes Wrong!

Who can forget the Christmas cartoon A Charlie Brown Christmas?  You remember; the one with the sad, little naked Christmas tree.  In the end, the kids wrapped it in a blanked, loved it, sang to it and then decorated it.  By the end of their song, the tree looked beautiful and inviting.  Interestingly enough, this […]

Kill Jack Before He Kills Your Image!

Who is Jack, you ask?  Mr. Jack-of-all-trades.  We need to nip him in the bud right now.  If you don’t, he will kill your professional image and likely your chance of having a successful business. I recently came across the following document that was used in lieu of a business card.

The Psychology of Color

If you’re looking for easy ways to convey a message about your business, start with the colors that you are using in your marketing materials. Consider the following: An insurance company with a hot pink logo A bright red logo for a mortuary A children’s book with a black and navy blue cover I’m sure […]