Competition is steep in today’s business world. People are constantly bombarded with advertisements, solicitations, and other marketing messages. It pays (literally) to know how to cut through the clutter to make an impact. One of the best ways to outshine the competition and differentiate your personal and/or professional brand is through directly leveraging your clients’ brands.
Most companies focus on creating branded brochures and mailing tchotchkes with their own logos on them. However, if you want to make a lasting impression with potential clients, do the direct opposite—send them items branded with their logo and colors on them.
These are simply three of my favorites, however, the possibilities are endless. If your potential client owns a trucking company, mail a remote control truck painted with their logo. Include cookies and a copy of the contract!
Customizing gifts alone will not seal the deal. However, providing the best product/service solutions coupled with your having a strong appreciation of their brand and culture will go a long with in strengthening your own brand and client relationships.
Do you have a favorite customizable gift tool that you use in business? Leave it in the comments section.
This post first appeared on Personal Branding Blog.