How Meeting Planners Can Use Foursquare to Promote Events & Conferences
Foursquare, a location-based social network that allows users with smartphones to “check in” at venues, can be used to increase engagement for both public and private events. Meeting planners and event professionals who are not currently utilizing this social media site are losing out big time!
How to Get Publicity, Get Featured in Magazines & Get on TV
If you’re reading this post, I’m guessing that you know the importance of good PR. Unfortunately, if you do not already have media/ reporter contacts, getting featured in magazines, on television and in other media outlets can be a bit of a challenge… UNLESS you do the following.
Protect Your Brand- Why Your Nonexistent Nipple Ring Can Hurt Your Brand
Protecting your brand from yourself is not enough. Sure, we all know of CEOs like Bob Parsons and John Mackey who seem to make a habit of committing what would appear to be brand hara-kiri. However, the fact of the matter is that employees, friends and family can pose as much if not more of […]
Mind Control? The Hidden Messages in Television
I don’t know if I’m the only one, but I frequently feel overwhelmed with advertisement messages on billboards, television, the Internet, and people’s clothing. It seems that everywhere I turn, there is an advertisement. One of the most subtle forms of advertising are messages and images in movies and television. To be honest, I never […]
Social Media Overload? Make Social Media More Manageable in Three Minutes.
We’ve all been there- too much email, direct messages, updates, tweets, check-ins, event invites and pokes! However, you can make social media networks like Facebook, Twitter and LinkedIn more manageable with these tips.
Social Media Suicide: Five Ways to Completely Destroy Your Brand Reputation via Social Networks
I’m not someone who uses the term “suicide” lightly. However, the epidemic of people harming their personal and professional brands via social media is a very serious topic. People have been known to lose jobs, clients and even mates due to social media activities. If you’re looking for ways to commit Brand Harakiri, I suggest […]
When Branding & Social Media Collide : 3 Lessons For Great Social Media Profiles
I recently had the pleasure of speaking to HelmsBriscoe, the world’s largest meeting planning organization, in San Francisco with Branding & Generations Speaker Karen McCullough. This was an awesome “full circle” moment for me because, prior to my starting my own marketing firm, I worked in the hospitality industry and often partnered with HelmsBriscoe.
Aristotle’s Three Point Marketing Approach
I’m sure Aristotle never imagined an afro-puffed marketing strategist blogging about his writings on rhetoric. Yet, here I am. Rhetoric, or the art and study of persuasive language, was divided into three major categories by Aristotle: ethos, pathos and logos. In marketing, we use these same three approaches to convince customers to purchase, 2300 + […]
What Shaggy Dog Taught Me About Referral Business
A strong referral network, paired with excellent service, can overcome many business obstacles. In the case of Shaggy Dog, it overcame lack of location, marketing strategy and possibly, a license.
How to Measure Marketing Effectiveness of Social Media- Part I Facebook
At this point, most business owners recognize the value of social networks like LinkedIn, Facebook and Twitter. However, very few small business owners understand the importance of making social media measurable.