Mind Control? The Hidden Messages in Television
I don’t know if I’m the only one, but I frequently feel overwhelmed with advertisement messages on billboards, television, the Internet, and people’s clothing. It seems that everywhere I turn, there is an advertisement. One of the most subtle forms of advertising are messages and images in movies and television. To be honest, I never […]
Social Media Overload? Make Social Media More Manageable in Three Minutes.
We’ve all been there- too much email, direct messages, updates, tweets, check-ins, event invites and pokes! However, you can make social media networks like Facebook, Twitter and LinkedIn more manageable with these tips.
Social Media Suicide: Five Ways to Completely Destroy Your Brand Reputation via Social Networks
I’m not someone who uses the term “suicide” lightly. However, the epidemic of people harming their personal and professional brands via social media is a very serious topic. People have been known to lose jobs, clients and even mates due to social media activities. If you’re looking for ways to commit Brand Harakiri, I suggest […]
When Branding & Social Media Collide : 3 Lessons For Great Social Media Profiles
I recently had the pleasure of speaking to HelmsBriscoe, the world’s largest meeting planning organization, in San Francisco with Branding & Generations Speaker Karen McCullough. This was an awesome “full circle” moment for me because, prior to my starting my own marketing firm, I worked in the hospitality industry and often partnered with HelmsBriscoe.
Aristotle’s Three Point Marketing Approach
I’m sure Aristotle never imagined an afro-puffed marketing strategist blogging about his writings on rhetoric. Yet, here I am. Rhetoric, or the art and study of persuasive language, was divided into three major categories by Aristotle: ethos, pathos and logos. In marketing, we use these same three approaches to convince customers to purchase, 2300 + […]
What Shaggy Dog Taught Me About Referral Business
A strong referral network, paired with excellent service, can overcome many business obstacles. In the case of Shaggy Dog, it overcame lack of location, marketing strategy and possibly, a license.
How to Measure Marketing Effectiveness of Social Media- Part I Facebook
At this point, most business owners recognize the value of social networks like LinkedIn, Facebook and Twitter. However, very few small business owners understand the importance of making social media measurable.
How To Measure Marketing Effectiveness of Email Marketing & Banner Ads
Below are tools that you can use to track effectiveness and ensure that you are not wasting money with companies that are not giving you a good ROI (return on investment).
How To Measure Marketing Effectiveness Using Google Voice
Here are a few cools ways that Google Voice can help you track marketing effectiveness.
Thanks Universe! A Motivational Message
I personally believe that the Universe has a funny way of telling us things. For instance, no matter what restaurant I choose, my fortune cookies either deal with building a business or not scattering energies- a personal issue I work to overcome. Well, today I found a badge.