Three Tips for Creating More Engaging Email Newsletters
Nearly all small businesses use newsletters from services like Constant Contact to send emails to their customers/followers/supporters. However, not all newsletters are created equal. Here are three things that you can do to make your emails more engaging. Use HTML vs. Boring Templates. While newsletter templates were once the only option available to the masses […]
5 Reasons Why No One is Friending/Following You on Social Media
Over the past few years, I’ve heard it all when it comes to excuses why professionals are not using social media. One of the biggest frustrations is that not enough people interact with them on popular social networks like LinkedIn, Twitter and Facebook. While I understand their feelings, I also understand that the issue is […]
Mastermind Groups vs. Mentors – Can You Guess Which Model is Outdated?
I don’t think that anyone would argue the importance of mentors in the lives of career professionals or even business owners. However, the traditional mentorship model is outdated. For the next thirty days, you’ll get a sneak peak into my Mastermind Group.
Selling Experiences at Whole Foods- Why I Don’t Mind Overspending
This is why I spend nearly twice as much at Whole Foods vs. shopping at other, closer, grocery stores. I am happily paying for the experience of being part of a community.
Why Your Brand Should Be Tweaked BEFORE Social Media
I’m a pretty techie gal, but I do like to include real-life stories to illustrate points in my talks. Luckily, I’ve had nothing short of a life full of funny misadventures. If you have read my blog post entitled Protect Your Brand- Why Your Nonexistent Nipple Ring Can Hurt Your Brand, then you know just […]
LinkedIn: Socialtunities- Leveraging Social Media Opportunities for Business & Career
June 28, 2011 8:30 AM- 12:00 PM8:30 The Council 303 Jackson Hill St. (Washington near Waugh) Houston, TX 77008 To purchase tickets, visit http://www.socialtunities.com.
Social Media- Good for your brand, but not your butt!
Losing total control of your brand can be scary, but here are four steps that you can take to “manage” your brand while trusting fans/followers/friends to be your brand ambassadors.
Steven Cooper
“The marketing coaching provided by Crystal was also excellent. She also provided a handout guide as a companion to her verbal presentation. I had an opportunity to make at least 7 genuine win-win connections.” – Steven Cooper
Karen McCullough
“Crystal Washington is a marketing expert, a social media maven,a technology geek, and a professional speaker who knows how connect and relate to audiences. She makes technology exciting and sends you off ready to put into action what she is …” — Karen McCullough
How to Research Companies Online- Power Prospecting with Google Search
Perhaps you’re bidding on a lucrative contract and you would like to see what other vendors offered in the past. Maybe you’re a salesperson whose niche is government contractors. Either way, Google can provide you with amazing insight, information and contact information for prospects.