The Psychology of Color

Crystal Washington

If you’re looking for easy ways to convey a message about your business, start with the colors that you are using in your marketing materials. Consider the following: An insurance company with a hot pink logo A bright red logo for a mortuary A children’s book with a black and navy blue cover I’m sure […]

Marketing Lessons From Cleo McDowell

Crystal Washington

I’ll never forget what my boss told me; I was fresh out of college, occupying my first sales & marketing position. Boss:  If you want to know what works in terms of marketing, just look at the big guys. Me:  Excuse me? Boss:  Copy what they’re doing.  They are investing hundreds of thousands of dollars […]

10 Minute Marketing Plan

Crystal Washington

Marketing plans are a lot like clothing; you may have on a $50 outfit right now or a $5000 outfit- either option is better than leaving the house naked! Yes, that $5000 outfit may be made out of better material and may give you a better “look”, but in the event you cannot afford that, […]

Powerful Women International Luncheon

Crystal Washington

Learn how to strategically utilize online tools to expand your brand and grow your business.  For more information, visit PWI’s website.

Onyx Six

Crystal Washington

Marketing Webinar.  For more information, visit http://www.onyxsix.com.

“IN THE BLACK” Black Business Empowerment Summit II

Crystal Washington

Join other entrepreneurs, business owners and community leaders as we work together for success and help to empower your business and our collective business community. This will not only be a lucrative event but a very positive one as well. For more information, click here.