Free Business, Social Networks & You Webinar

Crystal Washington

Learn how social networks can help you grow and explode your business.  In this 30 minute webinar, I will help you discover new ways to market your business at no cost.  Takeaways include: Stop wasting time not getting results on social networks Use Twitter to become a customer magnet Leverage Linkedin to become a recognized […]

Armpit Marketing- When A Really Fresh Approach Goes South

Crystal Washington

I’ve already discussed the importance of keeping one’s product or service relevant in a previous post.  What happens when your marketing approach becomes outdated? A person may start off with a really fresh and effective marketing plan.  Perhaps they are using the newest technologies and most effective means of communication with current and potential clientele.  […]

Desperate Marketing- Why Shots in The Dark Work Against You

Crystal Washington

I’ve noted a recent influx in what I label “desperate marketing”.  What is desperate marketing?  Well, it is when a company is really in need of business so business owners just “throw something out and wait to see if it sticks”.  There are several reasons why this kind of marketing is not only not effective […]

Marketing Secrets on CNN

Crystal Washington

I recently appeared on CNN’s Houston-based radio station to talk about little-known marketing secrets.  Host of HNN’s (Houston Networking News) Business, Networking and You, R.D. Yoder asked me several questions regarding both marketing and networking.  Are you taking full advantage of marketing opportunities? Oftentimes, business owners have misconceptions about what it really means to market […]

Power Networking Secrets- Learn How To Strike Up Conversations With Anyone

Crystal Washington

I had the pleasure of appearing on Ask Dr. Wendy, Dr. Wendy Johnson’s radio show.  We talked exclusively about the ins and outs of networking. I personally believe that networking is one of the most important marketing activities, yet so few of us are effective networkers.  In fact, most people are extremely uncomfortable networking.  I […]

Twitter Marketing- Help Is On The Way!

Crystal Washington

Twitter is one of those things that people either totally get or totally do not get.  To understand how best to use Twitter, it is necessary to understand what twitter is.  Twitter is a micro-blogging platform.  In other words, it is an opportunity to blog in 140 characters or less at a time. Why is […]

No Money For Marketing? Check Your Contacts!

Crystal Washington

Who do you know?  Nine times out of ten, if you have a feasible product or service there is someone in your network of contacts that can send you referrals.  Referrals are an integral part of marketing.  The problem is that most business owners will not ask for referrals outright. Stop for a minute and […]

Big Mouth Marketing

Crystal Washington

I have a saying that I tell family and friends quite frequently, “You can choose to be loud or choose to be heard.”  Normally, I am referring to people that see a problem but instead of truly addressing it, they try to embarrass those that are part of the problem.  You might see these people […]

Creating Brand Value

Crystal Washington

What is your product or service worth? Most people would answer that question in fairly concrete terms.  However, your product or service is worth absolutely nothing and is priceless at the same time! A product or service is only worth what people will pay for it- bottom line.  If everyone decided not to accept printed/minted […]

Stay in Business- Stay Relevant

Crystal Washington

One of the keys to business survival is staying current with emerging trends.  Well, in reality, you want to stay ahead of trends and be a trailblazer.  If you do not, you might find your product/service outdated and your pool of clients drying up. There is a saying in my house between my husband and […]