Strategic Partnerships- Why It Pays To Play With Others

Crystal Washington

I will never forget my high school math teachers. Every single one bragged that Math (as a subject) is better than English because “Math does not have exceptions like the English language; 1+1 always equals 2″. While these brilliant educators did a wonderful job at helping me master math up to Calculus II in high […]

Top 5 Ways To Lose Clients On Social Networks- Unmarketing

Crystal Washington

Social networks are amazing tools for growing one’s business.  However, it is possible to do more harm that good on networks like Facebook, Linkedin or even Twitter.  Here are the top five ways to actually lose clients on social networks:

Christmas Tree Marketing- When Desktop Publishing Goes Wrong!

Crystal Washington

Who can forget the Christmas cartoon A Charlie Brown Christmas?  You remember; the one with the sad, little naked Christmas tree.  In the end, the kids wrapped it in a blanked, loved it, sang to it and then decorated it.  By the end of their song, the tree looked beautiful and inviting.  Interestingly enough, this […]

Kill Jack Before He Kills Your Image!

Crystal Washington

Who is Jack, you ask?  Mr. Jack-of-all-trades.  We need to nip him in the bud right now.  If you don’t, he will kill your professional image and likely your chance of having a successful business. I recently came across the following document that was used in lieu of a business card.

The Psychology of Color

Crystal Washington

If you’re looking for easy ways to convey a message about your business, start with the colors that you are using in your marketing materials. Consider the following: An insurance company with a hot pink logo A bright red logo for a mortuary A children’s book with a black and navy blue cover I’m sure […]

Marketing Lessons From Cleo McDowell

Crystal Washington

I’ll never forget what my boss told me; I was fresh out of college, occupying my first sales & marketing position. Boss:  If you want to know what works in terms of marketing, just look at the big guys. Me:  Excuse me? Boss:  Copy what they’re doing.  They are investing hundreds of thousands of dollars […]

10 Minute Marketing Plan

Crystal Washington

Marketing plans are a lot like clothing; you may have on a $50 outfit right now or a $5000 outfit- either option is better than leaving the house naked! Yes, that $5000 outfit may be made out of better material and may give you a better “look”, but in the event you cannot afford that, […]

Powerful Women International Luncheon

Crystal Washington

Learn how to strategically utilize online tools to expand your brand and grow your business.  For more information, visit PWI’s website.

Onyx Six

Crystal Washington

Marketing Webinar.  For more information, visit http://www.onyxsix.com.

“IN THE BLACK” Black Business Empowerment Summit II

Crystal Washington

Join other entrepreneurs, business owners and community leaders as we work together for success and help to empower your business and our collective business community. This will not only be a lucrative event but a very positive one as well. For more information, click here.