Find A Job Or Contract Work On Twitter

Crystal Washington

“What is Twitter for?” “I just don’t get it.” “Does it have a practical purpose?” These are the questions that I hear about Twitter on a daily basis. Yes, Twitter is a valuable tool and not only to business owners. You can actually use Twitter to find a job! Watch this video as I show […]

Easy Tips For Creating a Business Presence on Facebook

Crystal Washington

With Facebook having over 250 million users and Nielson’s recent study stating that more information is shared via social networks that email, it is obvious that business owners cannot afford to ignore social networks.   If you are representing your business on social networks, are you clear on the basics?

Number One Marketing Technique- Customer Retention & Referrals

Crystal Washington

Why spend tons of money advertising for new business when you have not fully utilized your list of customers who have bought from you before?  Past customers are any business’ most valuable, yet often underutilized, assets. Three reasons why you should value your already-existing customers: The hard part is getting a client to buy from you […]

2009 Houston Business Expo

Crystal Washington

A fabulous opportunity to build your business! Over 100 companies and 1,000 attendees participating in a large tradeshow environment! Hyatt Regency Downtown December 10, 2009 For more information, contact [email protected]

National Black Pre-Law Admissions & Preparation Conference

Crystal Washington

Celebrating five years of inspiring and empowering aspiring Black lawyers! Crystal’s Topic- Power Networking The University of Houston – Downtown One Main Street Houston, Texas 77002

The Number One Free Public Relations Tool- Community Service

Crystal Washington

Great public relations is a vital part of every marketing campaign.  Simply put, public relations (PR) is how your public/ target market perceives your business/ brand.  Good public relations grants exposure through stories/ information of public interest.  It is oftentimes difficult to put an exact price or pinpoint the exact ROI (return on investment) of […]

Gauge Your Marketing- Three Ways To Track Marketing Results

Crystal Washington

Running specials, advertising and new public relations campaigns for your business are all well and good, but how do you know if your efforts are a success?  Far too many business owners spend time and/or money on marketing without understanding the value they are receiving in return, if any. The first step in gauging the […]

Protect Your Brand- Want to know what others are saying about you?

Crystal Washington

Most people are a little nosy when it comes to finding out what other people “really” think about them.  Socially, this can be an extremely bad pastime.  However, in business, you should always know what is being said about your brand and who/what you are being linked to. One of the most simple and cost […]

Smart Marketing- Should You Be Giving Your Product Away?

Crystal Washington

Oftentimes, small business owners find themselves with an extremely small, or nonexistent, marketing budget.  What few of them know is that great marketing is not always costly.  One of the best ways to grow a business is giving the product or service away! Yes, you read correctly.  Putting your product in the hands of connectors […]

Three Social Media Tools To Propel Your Career

Crystal Washington

In this month’s issue of Womentality Magazine, I discuss ways to leverage social media to positively impact one’s career and/or business.  Read the full article.