Simple question: How can people find your business? Are you in the Yellow Pages? Do you have a website? Do you take out ad space in magazines or leave flyers in local businesses? Many small businesses are so consumed with the business of “staying afloat” that they neglect the thing that will help them do […]
I will never forget my high school math teachers. Every single one bragged that Math (as a subject) is better than English because “Math does not have exceptions like the English language; 1+1 always equals 2″. While these brilliant educators did a wonderful job at helping me master math up to Calculus II in high […]
Social networks are amazing tools for growing one’s business. However, it is possible to do more harm that good on networks like Facebook, Linkedin or even Twitter. Here are the top five ways to actually lose clients on social networks:
Who can forget the Christmas cartoon A Charlie Brown Christmas? You remember; the one with the sad, little naked Christmas tree. In the end, the kids wrapped it in a blanked, loved it, sang to it and then decorated it. By the end of their song, the tree looked beautiful and inviting. Interestingly enough, this […]
Who is Jack, you ask? Mr. Jack-of-all-trades. We need to nip him in the bud right now. If you don’t, he will kill your professional image and likely your chance of having a successful business. I recently came across the following document that was used in lieu of a business card.
If you’re looking for easy ways to convey a message about your business, start with the colors that you are using in your marketing materials. Consider the following: An insurance company with a hot pink logo A bright red logo for a mortuary A children’s book with a black and navy blue cover I’m sure […]
I’ll never forget what my boss told me; I was fresh out of college, occupying my first sales & marketing position. Boss: If you want to know what works in terms of marketing, just look at the big guys. Me: Excuse me? Boss: Copy what they’re doing. They are investing hundreds of thousands of dollars […]
Marketing plans are a lot like clothing; you may have on a $50 outfit right now or a $5000 outfit- either option is better than leaving the house naked! Yes, that $5000 outfit may be made out of better material and may give you a better “look”, but in the event you cannot afford that, […]