Give Kick-Butt Public Talks—Even If You’re Terrified

24th March, 2014 : : Crystal Washington

Simple tips for getting past fear, connecting with your audience, and having fun while you’re doing it. Whether you are a salesperson, aspiring public speaker, or college student, chances are you will have to speak in front of a group. Are you afraid of speaking in front of people? If so, you’re not alone. In […]

Why Every Professional Should Have a Personal Marketing Plan

16th March, 2014 : : Crystal Washington

Successful business owners leverage marketing plans to gain clarity on market conditions, their brand positioning, and to create sound marketing strategy. The end results of a solid marketing plan are clear-cut goals with date-specific action items. As we observe the shrinking U.S.workforce and greater job competition, savvy career professionals should invest time in creating personal […]

On Social Media, You Are the Company You Keep

27th February, 2014 : : Crystal Washington

Are you wondering how to best balance personal and professional business connections on social media? If your personal connections are in stark contrast to your personal brand for business, the answer may be that you cannot. According to, over 65 percent of employers check social media profiles as part of the job screening process. While […]

How To Negotiate For What You Want

11th February, 2014 : : Crystal Washington

How do you get what you want while leaving the other party feeling like a winner too? Negotiating, when done correctly, creates strong win-win situations for both parties. Unfortunately, most ambitious professionals are stuck somewhere between emulating the stereotypical Hollywood idea of a hardball business tycoon and flashbacks to childhood memories of being told to […]

How To Create Your Professional Vision Board

26th January, 2014 : : Crystal Washington

While the origin of the vision board is unknown, we do know that people have been visualizing their desired results for thousands of years. Many ancient native peoples had a practice of visualizing a successful hunt prior to setting out with their hunting instruments. Today, everyone from eastern spiritual healers to Navy Seals use visualizing techniques […]

Do Less and Get More Business Results in 2014

13th January, 2014 : : Crystal Washington

If you’re reading this blog post, you likely have lofty business resolutions in 2014 but a fixed amount of time to make them happen. A recent study from the University of Scranton states that just 8% of people actually accomplishtheir New Year’s Resolutions. You, like most Americans, have likely overcommitted. Statistically, you will more than likely fail. […]

Start Your Own Business in 2014

6th January, 2014 : : Crystal Washington

Have you considered entrepreneurship? According to a recent study by 1 and 1, 53% of American adults have considered starting their own business. However, many obstacles await the burgeoning entrepreneur. I asked three new entrepreneurs three questions about their leap from employee to business owner in 2013. Meet the Entrepreneurs Tim Murphy, Co-Founder of AirDrop Gaming I was approaching […]

3 Last Minute Brand Actions to Take Before 2014

23rd December, 2013 : : Crystal Washington

As you sit back enjoying the holiday season, possibly deciding to scale back your work load for end of the year celebrations, remember that this is the perfect time of year to prepare for those New Year’s resolutions that may include acquiring a new position, clients or building yourself as an industry expert. While most people […]

Ensure Potential Connections Accept Your Connection Requests

16th December, 2013 : : Crystal Washington

If you’re using social media for businesses, then you likely want to not only connect with existing friends and colleagues, but also identify and connect with new influencers, potential clients, etc. While social media gives us access to people in key positions, and around the world, there is one fact that anyone with the goal of […]

Leveraging the Holiday Season for Personal Branding

7th December, 2013 : : Crystal Washington

The holiday season is one of the few times in the year when every professional has a good excuse to connect with all contacts. A simple physical holiday card or gift is a great way to say, “hello,” and stand out in a world that has gone almost completely digital. However, simply purchasing generic holiday cards […]