Sometimes I like to simply walk around grocery stores and see how fellow marketers are selling food products.  If you want a good laugh, I suggest you do the same from time to time…


Alright, now that we have discovered what it is not, can someone tell me what it is?


Is there a reason that this is not simply called ice cream?

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Notice, not chocolate chip cookies, but chocolate chip “flavored” cookies.  Hmm…

One Response

  1. Kroger is one of my favorite stores and the “frozen dairy dessert” is quite suspect. My daughters actually wanted to buy it one day to knock a hole in my “it’s not real ice cream” theory.