Sometimes I like to simply walk around grocery stores and see how fellow marketers are selling food products.  If you want a good laugh, I suggest you do the same from time to time…

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Alright, now that we have discovered what it is not, can someone tell me what it is?

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Is there a reason that this is not simply called ice cream?

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Notice, not chocolate chip cookies, but chocolate chip “flavored” cookies.  Hmm…