Sometimes I like to simply walk around grocery stores and see how fellow marketers are selling food products.  If you want a good laugh, I suggest you do the same from time to time…


Alright, now that we have discovered what it is not, can someone tell me what it is?


Is there a reason that this is not simply called ice cream?

IMG00048 copy

Notice, not chocolate chip cookies, but chocolate chip “flavored” cookies.  Hmm…