Twitter is the #1 cause of high blood pressure in America.  Okay, I’m kidding.   While there may not be an obvious link between Twitter and hypertension, I have noticed a correlation between mentioning the word “Twitter” and people demonstrating a look of confusion, irritation or outright fear.


Why are people so scared of Twitter?  My theory is because it is nearly impossible to define—I mean really define.  Sure, I can tell you that it is a micro blogging network that is awesome for real-time information, but what does that mean to the average person?  I could say that it allows users to connect with like-minded people across the world.  Now, that’s a little closer, but it still does not really create a clear picture of the network or, more importantly, how everyday people can use it.


If I were to explain Twitter in plain English, I would say that it is a social network that allows users to quickly express things that are important to them and connect with other people who value the same things.  Notice the word “quickly”—you only get 140 characters.  That means that people have to get to the point.  Twitter, like all social networks, is an efficiency tool.  That might sound funny, considering how many people become trapped in a black hole and throw away hours doing nothing but surfing sites like Facebook and Twitter.  Think of it this way—a car can get you places faster than walking, only if you are not prone to random sightseeing prior to arriving at your destination.  In other words, you have to have a plan and know where you are trying to go to be successful on any social-media site.


So, let’s apply this in everyday life.  You can use Twitter to find a job, build business connections, research and connect with like-minded people.


Contrary to what you see your teenage niece posting—“OMG!  My shoe brk 2day!”—Twitter really does have many practical purposes.

2 Responses

  1. Great tips, Crystal! Thank you for the post. I also wanted to let you know that I am really looking forward to your presentation at ProTrack in February.