One of the most difficult things for professionals to accomplish is “getting the sale”. I know many people who have an amazingly huge pipeline, but constantly struggle to close sales; even with a great a product offering. This is a serious marketing problem.
Why is this a marketing problem? Most people think that the terms marketing, advertising and branding are all interchangeable but, in fact, they are not. I encourage you to look up the lengthy and complicated definition of marketing in Webster’s Dictionary. For the sake of time, I will define marketing as all of the things that you do to acquire and maintain clients. This spans from initially reaching them, to delivering the product, to having a system in place to make them repeat clients and referral partners. Advertising is a piece of marketing while branding is a piece of advertising.
Okay, now that we have the definition of marketing taken care of, you understand why closing sales is part of the marketing process. Here are my easy tips for closing a sale:
Speaking of asking for a sale, or at least asking someone to do something… Do you see that cute little doohickie under this post that says “share”? Would you mind clicking on that and sending this to a friend via email or posting the link on a social network? I’m on a mission to empower and educate business owners to take charge of their business marketing; I would really appreciate your help!
Not too pushy at all, right? 😉