Four Reasons Why Conference Planners Need to Invest in Video

[video] You’re planning a conference. The budget is quickly being blown out of the water with venue fees, speaker fees, marketing & promotions, etc. Where can you cut costs? What is not a necessity? If you think “video”, you are sorely mistaken.

In fact, video is one of your most important assets. Your conference can be compared to an amazing wedding. You can spend a ton on decorations, food, favors, flowers, entertainment, etc. However, if you do not have great quality photos or videos- who’ll remember the expensive details?

Below are four reasons why video is a must for every conference, especially if it occurs on an annual basis.

Free Screen Sharing Tools

Want to create screencast videos or share your screen with others? If so, these are three free tools that I recommend.

Four Online Services Every Business Owner Should Know About

Today I thought that I would share a few online services that every business owner should know about. These four increase my productivity while the first two additionally keep me safe from the angry postal workers at my neighborhood station.

No Audience? You May Be Marketing Hummus

You may have a product or service that is needed, but not very glamorous. For instance, if you sell insurance or happen to be a speaker who speaks on conflict management, you sell hummus.

When Multicultural Marketing Goes O-So-Wrong

Several years ago, as a college student, I attended a major hospitality industry convention. I’ll never forget Day Two, when I walked into a breakout entitled “Marketing to Minorities”.

Network Like a Pimp

…or not.  Actually, the title should be “Do NOT Network Like a Pimp”. I’ve been to many a conference and networking event in my day.  It never fails to amaze me how some men, rather than putting on their networking hats, decide to go with their fuzzy pimp hats instead.  What am I talking about?  […]