Four Simple Tactics For Social Media Success

Crystal Washington

Practical tips for making social media manageable and effective. With the overwhelming number of social media platforms available, many professionals find themselves feeling either left behind or inundated. Social media, when used for business, should be practical. If a network is not making you more efficient, effective, and connected, then you should discontinue its use. Below […]

Build Your Brand By Building Your Team

Crystal Washington

How to create your own personal brand dream team and accelerate your professional growth. Whether you’re a business professional or a business owner, having a solid team is imperative to building a strong brand. If there is one thing I would go back and tell my younger self, it is that constructing  a solid team accelerates […]

Give Kick-Butt Public Talks—Even If You’re Terrified

Crystal Washington

Simple tips for getting past fear, connecting with your audience, and having fun while you’re doing it. Whether you are a salesperson, aspiring public speaker, or college student, chances are you will have to speak in front of a group. Are you afraid of speaking in front of people? If so, you’re not alone. In […]

Why Every Professional Should Have a Personal Marketing Plan

Crystal Washington

Successful business owners leverage marketing plans to gain clarity on market conditions, their brand positioning, and to create sound marketing strategy. The end results of a solid marketing plan are clear-cut goals with date-specific action items. As we observe the shrinking U.S.workforce and greater job competition, savvy career professionals should invest time in creating personal […]

On Social Media, You Are the Company You Keep

Crystal Washington

Are you wondering how to best balance personal and professional business connections on social media? If your personal connections are in stark contrast to your personal brand for business, the answer may be that you cannot. According to Careerbuilder.com, over 65 percent of employers check social media profiles as part of the job screening process. While […]

How To Negotiate For What You Want

Crystal Washington

How do you get what you want while leaving the other party feeling like a winner too? Negotiating, when done correctly, creates strong win-win situations for both parties. Unfortunately, most ambitious professionals are stuck somewhere between emulating the stereotypical Hollywood idea of a hardball business tycoon and flashbacks to childhood memories of being told to […]

5 Simple Tips for Creating Boundaries on Social Media

Crystal Washington

With more than 73% of online adults using social media, the opportunity for users to connect with personal and business contacts is at an all-time high. Facebook is a great resource for staying connected with family and reconnecting with old friends. Sites like LinkedIn, Twitter, and Facebook offer strategic opportunities to build relationships with hiring […]

How To Create Your Professional Vision Board

Crystal Washington

While the origin of the vision board is unknown, we do know that people have been visualizing their desired results for thousands of years. Many ancient native peoples had a practice of visualizing a successful hunt prior to setting out with their hunting instruments. Today, everyone from eastern spiritual healers to Navy Seals use visualizing techniques […]

Do Less and Get More Business Results in 2014

Crystal Washington

If you’re reading this blog post, you likely have lofty business resolutions in 2014 but a fixed amount of time to make them happen. A recent study from the University of Scranton states that just 8% of people actually accomplishtheir New Year’s Resolutions. You, like most Americans, have likely overcommitted. Statistically, you will more than likely fail. […]

Start Your Own Business in 2014

Crystal Washington

Have you considered entrepreneurship? According to a recent study by 1 and 1, 53% of American adults have considered starting their own business. However, many obstacles await the burgeoning entrepreneur. I asked three new entrepreneurs three questions about their leap from employee to business owner in 2013. Meet the Entrepreneurs Tim Murphy, Co-Founder of AirDrop Gaming I was approaching […]