Create A Simple Social Media Strategy in Fifteen Minutes

It’s a New Year and a new you! Or, at least, that’s what most of us are in the habit of saying. We create resolutions and set goals and are determined to follow through. However, somewhere around February 1, the new shine of the year wears off and, for most people, the commitment to achieving […]

Use This Social Network to Receive Better Customer Service

Have you ever had a horrible customer service experience that just kept getting worse? We’ve all been in the situation where a company makes a mistake. However, with call centers located in foreign countries and automated phone systems, a poor customer service experience can quickly turn into a horror.

There’s a trick to getting better customers service…

Three Tips for Crafting Your 2015 Professional Vision Board

Are you refreshing your personal brand in 2015 or looking to reinvent yourself and go into a new profession? A vision board may help you crystallize your 2015 goals. Vision boards are simply visual representations of your goals. They can be digital or physical collages of images representing your targets. Some create vision boards using poster board and images cut from magazines while other use apps or programs to paste images to a single file and use that picture as their desktop wallpaper.

Six Tactics to Increase the ROI of Attending Conferences

Whether you’re a business professional or entrepreneur, there’s a good chance you’ll benefit from attending a conference. Trade shows, annual conventions and industry meetings are a great way to attract clients and network for future job opportunities. Do you want to get the very best ROI possible when attending industry events? Six Tips for Getting […]

What Every Woman Needs to Know About Personal Branding

Creating a strong personal brand can pose a challenge for anyone. Women, however, may have a few extra hurdles. Karen McCullough, branding and generations expert and author of the book, The Seven Women Project, offers advice for women seeking to build a new brand. Q. As a professional speaker who speaks to Fortune 100 companies on the topics […]

How To Update Your Personal Brand After Changing Careers

The average Baby Boomer has held eleven jobs from ages 18 to 46, according the Bureau of Labor and Statistics, but it is estimated that Millenials are expected to have as many as 20 jobs in their lifetimes! In a climate ripe with unemployment, underemployment and a strong desire to “do something that makes a difference,” many […]

Four Tips for Greater Speech Engagement and Excitement

In an age where we have the ability to switch between information and entertainment constantly in the palm of our hands, keeping the average adult’s attention for more than five minutes is a serious undertaking. I’m often asked by aspiring professional speakers as well as people who just want to give great talks how they […]

One Simple Tip To Immediately Increase Social Media Engagement

Between April 1 and July 31 of this year, social media optimization platform SocialFlow conducted a study collecting data from 1.6 million organic posts from Twitter, Facebook, and Google+. They found that an amazing ninety-nine percent of non-paid posts generated little to no engagement at all. If you’re using social media to build your personal brand, find a […]

Wow Prospects and Influencers: 3 Social Media Daily Tasks

Social media allows professionals to construct strong business relationships leveraging insights and data previously unavailable pre new millennium. So why are so many professionals wasting time, not getting results?  They typically have a weak personal brand and network, and don’t invest time building relationships. Create a Strong Network Prior to joining any social network for business, […]

You’re Losing Money by not Using These Prospecting Tips

How to leverage Google and LinkedIn for high-level prospecting. One of the things that surfaces when I’m training sales professionals is how much time many of them waste on social media by not being strategic. Instead, they find themselves watching cat videos, playing Candy Crush, or reading endless tweets. I won’t even get started on […]