The Problem with Bait & Switch
I’m seated on my flight, on my way to Los Angeles at 6:00 AM. I’m sleepy, cramped and really hungry. Shortly after takeoff, a flight attendant approaches asking if I would like to purchase something to eat.
Social Media Lacks Sustainability
As someone who studies Zen Meditation techniques, I appreciate silence and down time. I love the fact that disconnecting from technology helps me connect more spiritually with my fellow humans.
7 Lessons No One Shares About Starting Your Own Business
I remember all of the sometimes crazy lessons I was forced to learn along the way. These are the top 7 lessons every business owner will encounter.
Three Tips for Creating More Engaging Email Newsletters
Nearly all small businesses use newsletters from services like Constant Contact to send emails to their customers/followers/supporters. However, not all newsletters are created equal. Here are three things that you can do to make your emails more engaging. Use HTML vs. Boring Templates. While newsletter templates were once the only option available to the masses […]
5 Reasons Why No One is Friending/Following You on Social Media
Over the past few years, I’ve heard it all when it comes to excuses why professionals are not using social media. One of the biggest frustrations is that not enough people interact with them on popular social networks like LinkedIn, Twitter and Facebook. While I understand their feelings, I also understand that the issue is […]
Mastermind Groups vs. Mentors – Can You Guess Which Model is Outdated?
I don’t think that anyone would argue the importance of mentors in the lives of career professionals or even business owners. However, the traditional mentorship model is outdated. For the next thirty days, you’ll get a sneak peak into my Mastermind Group.
Selling Experiences at Whole Foods- Why I Don’t Mind Overspending
This is why I spend nearly twice as much at Whole Foods vs. shopping at other, closer, grocery stores. I am happily paying for the experience of being part of a community.
Social Media- Good for your brand, but not your butt!
Losing total control of your brand can be scary, but here are four steps that you can take to “manage” your brand while trusting fans/followers/friends to be your brand ambassadors.
Facebook Friend Requests & LinkedIn Invitations – 5 Tips for Not Being Mistaken for a Stalker or Aggressive Salesperson
There are a few things that you should keep in mind while making new connections. Here are five tips for getting “accepted”.
Bye-Bye PowerPoint! Why I ♥ (Love) Prezi!
My seemingly happy love affair with PowerPoint was destroyed when I discovered Prezi- the latest development in presentation software. Prezi allows users to set up presentations closer to the way in which people think- based on perspective. Prezi offers zooming and tilting abilities.