When Multicultural Marketing Goes O-So-Wrong
Several years ago, as a college student, I attended a major hospitality industry convention. I’ll never forget Day Two, when I walked into a breakout entitled “Marketing to Minorities”.
How To Use Twitter To Network / Build In-Person Relationships
Twitter is not just about creating online relationships. Check out how I used Twitter to build relationships prior to attending the National Speakers Association Conference.
Network Like a Pimp
…or not. Actually, the title should be “Do NOT Network Like a Pimp”. I’ve been to many a conference and networking event in my day. It never fails to amaze me how some men, rather than putting on their networking hats, decide to go with their fuzzy pimp hats instead. What am I talking about? […]
Your Friends: The #1 Enemy of Small Business Marketing
I cannot tell you how many business owners I have encountered who have been steered wrong because of their friends.
How to Get more Followers on Twitter and Fans on Facebook using Mobile
Did you know that someone can “like” your Facebook Page or follow you on Twitter via a simple text message?
5 Ways To Keep Your Conference Attendees Engaged Between Meetings
Putting on annual conventions can feel similar to a power cycling class. You’re moving at the speed of light during heavy registrations until your post convention meeting, then you have a lull for several months, then- you’re at it again.
Computers are Like Underwear- At Least for this Gen Y
I never thought of myself as “different” or maybe even a bit extreme when it comes to technology until yesterday.
The Problem with Bait & Switch
I’m seated on my flight, on my way to Los Angeles at 6:00 AM. I’m sleepy, cramped and really hungry. Shortly after takeoff, a flight attendant approaches asking if I would like to purchase something to eat.
Social Media Lacks Sustainability
As someone who studies Zen Meditation techniques, I appreciate silence and down time. I love the fact that disconnecting from technology helps me connect more spiritually with my fellow humans.
7 Lessons No One Shares About Starting Your Own Business
I remember all of the sometimes crazy lessons I was forced to learn along the way. These are the top 7 lessons every business owner will encounter.