Four Reasons Why Conference Planners Need to Invest in Video

Crystal Washington

[video] You’re planning a conference. The budget is quickly being blown out of the water with venue fees, speaker fees, marketing & promotions, etc. Where can you cut costs? What is not a necessity? If you think “video”, you are sorely mistaken.

In fact, video is one of your most important assets. Your conference can be compared to an amazing wedding. You can spend a ton on decorations, food, favors, flowers, entertainment, etc. However, if you do not have great quality photos or videos- who’ll remember the expensive details?

Below are four reasons why video is a must for every conference, especially if it occurs on an annual basis.

6 Tips For College Students: Network with Employers via Social Media

Crystal Washington

There are many ways that college students can network with hiring managers and department leads via social media sites like Facebook, LinkedIn and Twitter.

Free Screen Sharing Tools

Crystal Washington

Want to create screencast videos or share your screen with others? If so, these are three free tools that I recommend.

Four Online Services Every Business Owner Should Know About

Crystal Washington

Today I thought that I would share a few online services that every business owner should know about. These four increase my productivity while the first two additionally keep me safe from the angry postal workers at my neighborhood station.

No Audience? You May Be Marketing Hummus

Crystal Washington

You may have a product or service that is needed, but not very glamorous. For instance, if you sell insurance or happen to be a speaker who speaks on conflict management, you sell hummus.

When Multicultural Marketing Goes O-So-Wrong

Crystal Washington

Several years ago, as a college student, I attended a major hospitality industry convention. I’ll never forget Day Two, when I walked into a breakout entitled “Marketing to Minorities”.

How To Use Twitter To Network / Build In-Person Relationships

Crystal Washington

Twitter is not just about creating online relationships. Check out how I used Twitter to build relationships prior to attending the National Speakers Association Conference.

Network Like a Pimp

Crystal Washington

…or not.  Actually, the title should be “Do NOT Network Like a Pimp”. I’ve been to many a conference and networking event in my day.  It never fails to amaze me how some men, rather than putting on their networking hats, decide to go with their fuzzy pimp hats instead.  What am I talking about?  […]

Your Friends: The #1 Enemy of Small Business Marketing

Crystal Washington

I cannot tell you how many business owners I have encountered who have been steered wrong because of their friends.

How to Get more Followers on Twitter and Fans on Facebook using Mobile

Crystal Washington

Did you know that someone can “like” your Facebook Page or follow you on Twitter via a simple text message?