How to Build Your Personal Brand as an Expert
One of the questions I encounter frequently, especially by professionals who are just starting to use social media, is how I built a brand around being an expert. While I’m always happy to answer, I find myself at a partial loss simply because the answer is both amazingly simple and complicated. The short answer is that […]
Six Ways Sales Professionals Should Use Social Media
Most sales professionals I’ve encountered are using LinkedIn for business. However, few truly understand how to fully leverage sites like LinkedIn, Facebook, and Twitter. Social media is not only great for building relationships, but it is also wonderful for prospecting and attracting clients through a strong brand. I just finished conducting a workshop for a large […]
Three Things No One Tells You about Social Media
Social media allows us to connect with professionals and amazing people all over the globe. Millions of people use networks like Facebook, Twitter, and LinkedIn to connect daily and build their personal and business brands. However, there are three things that few people mention when it comes to using social media for personal branding. If you […]
Super-Size Your Personal Brand on Social Media
Creating a strong personal brand online will help you build credibility in the eyes of followers, connect with influences and will ultimately result in your being contacted by key decision makers for opportunity. However, a powerful personal brand does not happen overnight, nor is it the result of simply “showing up” on social networks like LinkedIn, […]
Three Tools to Leverage Your Client’s Brand
Competition is steep in today’s business world. People are constantly bombarded with advertisements, solicitations, and other marketing messages. It pays (literally) to know how to cut through the clutter to make an impact. One of the best ways to outshine the competition and differentiate your personal and/or professional brand is through directly leveraging your clients’ brands. […]
Three Tips for Handling a Social Media Brand Crisis
One of the most amazing benefits of leveraging social media is the ability to gain momentum behind a concept or brand. The corresponding negative is damaging publicity and untrue information can also spread quickly and gain traction. Most professionals are wholly unaware of how to handle a social media crisis for their personal brand or […]
LinkedIn Connection Requests via Facebook Message?
One of my mentors recently contacted me when she received a LinkedIn connection request via her Facebook inbox. Was it legit or spam? I decided to conduct a little experiment to see. Over a year ago, Facebook assigned users a Facebook email address. If you do not update your email address, your Facebook email appears […]
Build Your Brand with Hashtags
Do you want to be seen as a subject matter expert? If so, leveraging the power of hashtags is a quick and relatively easy way to build your brand around a particular topic. Hashtags are a word or short phrase, preceded by the number sign,#, that allows people to easily follow and join conversations around […]
4 Tips for Getting More LinkedIn Leads
I just received an email from one of my clients that his profile ranked in the top 1% of profiles for views on LinkedIn in 2012. I’m pretty stoked because this is precisely why he hired me last year to optimize his profile and teach him how to be more strategic on LinkedIn. Believe it […]
Turn Negative Yelp and Google+ Reviews Into Cash
The fact that the Internet, specifically sites like Yelp and Google, allow anyone on the Internet to comment on a business is amazingly awesome scary. One question that I often receive from audience members who own restaurants or car dealerships is, “How do I control what people say about my business?” In short, you cannot. […]