How To Update Your Personal Brand After Changing Careers

27th October, 2014 : : Crystal Washington

The average Baby Boomer has held eleven jobs from ages 18 to 46, according the Bureau of Labor and Statistics, but it is estimated that Millenials are expected to have as many as 20 jobs in their lifetimes! In a climate ripe with unemployment, underemployment and a strong desire to “do something that makes a difference,” many […]

Four Tips for Greater Speech Engagement and Excitement

22nd September, 2014 : : Crystal Washington

In an age where we have the ability to switch between information and entertainment constantly in the palm of our hands, keeping the average adult’s attention for more than five minutes is a serious undertaking. I’m often asked by aspiring professional speakers as well as people who just want to give great talks how they […]

One Simple Tip To Immediately Increase Social Media Engagement

15th September, 2014 : : Crystal Washington

Between April 1 and July 31 of this year, social media optimization platform SocialFlow conducted a study collecting data from 1.6 million organic posts from Twitter, Facebook, and Google+. They found that an amazing ninety-nine percent of non-paid posts generated little to no engagement at all. If you’re using social media to build your personal brand, find a […]

Wow Prospects and Influencers: 3 Social Media Daily Tasks

25th August, 2014 : : Crystal Washington

Social media allows professionals to construct strong business relationships leveraging insights and data previously unavailable pre new millennium. So why are so many professionals wasting time, not getting results?  They typically have a weak personal brand and network, and don’t invest time building relationships. Create a Strong Network Prior to joining any social network for business, […]

You’re Losing Money by not Using These Prospecting Tips

18th August, 2014 : : Crystal Washington

How to leverage Google and LinkedIn for high-level prospecting. One of the things that surfaces when I’m training sales professionals is how much time many of them waste on social media by not being strategic. Instead, they find themselves watching cat videos, playing Candy Crush, or reading endless tweets. I won’t even get started on […]

The Three Most Awesome and Horrible People on Social Media

7th August, 2014 : : Crystal Washington

Not all social media users are created equal. While some people attract desired social media connections in droves, others repel even before a contact accepts a connection/friend request. Three Most Awesome People on Social Media The Entertainer The Entertainer consistently puts a smile of the face of her connections and followers. Her posts may or may […]

Seven Social Media Tips You Cannot Afford To Ignore

4th August, 2014 : : Crystal Washington

If you have been using social media for more than a couple months, you’ve seen professionals who could use an etiquette refresher course. Interestingly enough, many of the offenders you have observed are extremely professional and kind in the “real world.” What accounts for the discrepancy between their in-person and online personas? They don’t understand that the rules […]

Not Getting Results Using Social Media? Here’s Why

4th August, 2014 : : Crystal Washington

Three simple tactics for getting measureable business results using social media. Approximately 73% of online adults use some form of social media. Chances are your next hiring manager, client, or strategic partner are either using social media, or one of their close connections are. As professionals, we now have previously unheard of free access to […]

How to Build Your Brand by Giving it Away

16th June, 2014 : : Crystal Washington

You’re bright, have industry insight and possess a strong worth ethic. What’s the problem? You cannot get your foot in the door. Whether you’re on the market for a new position or are vying for a lucrative new contract for your business, getting your foot in the door can prove a challenge. This is especially […]

Troubleshooting LinkedIn for a Better Networking Experience

26th May, 2014 : : Crystal Washington

How to tackle your three biggest LinkedIn problems. LinkedIn is the primary social network for business networking and career advancement. However, while many professionals have signed up on the network, I constantly find users expressing many of the same issues with the network. What is the value of LinkedIn Endoresements and can I get rid of […]