Leggo Your Ego – Avoiding the #1 Marketing Mistake

Crystal Washington

I had the pleasure of hosting a conference call recently with marketing maven and the only African American woman to own a public utility company, Richelle Shaw.  During the call, Richelle touched on a point that I often have to visit with small business owners.  She said, “Remember, you are not your customer.” Okay, sure, […]

Mobile Marketing Minute- The Power of Referrals/ Word of Mouth

Crystal Washington

You Want to Put a Webcam Where?!- How Transparent Should Businesses Be?

Crystal Washington

Join me for my first Mobile Marketing Minute!  We’re discussing the topic of transparency.  How much is too much for a business?

Brand Suicide: Are You Turning Off Potential Clients on Social Media Sites?

Crystal Washington

I received an interesting email from a Facebook friend of mine yesterday.  It read, “I’m learning a lot from you and Facebook. One of the main lessons I’m learning is that Facebook is not a … site where you bring your nasty attitude for the world to see. These people have no clue that they’re […]

Happy New Year! Top Five Business Lessons from 2009

Crystal Washington

Happy New Year!  Rather than my normal letter, I decided to create a video this year.

Crystal Washington Appears on Wealthy Sistas To Discuss Social Media

Crystal Washington

Have I been on the move! In between Nyquil-induced comas, I have managed to be pretty productive. Yesterday, I had the pleasure of appearing on Deborah Hardnett’s show, Wealthy Sistas. This episode served as a sneak preview of my material that I will present at The Winner’s Summit in March 2010. Deborah and her callers […]

The Winner’s Summit Conference & Expo

Crystal Washington

The Winner’s Summit Conference & Expo™ Savvy Advice * Practical Application for Winning Women!™ March 19 & 20, 2010 http://www.thewinnerssummit.com Over $250,000 cash & gifts $2,500 Grand Cash Prize Fashion Show Celebrity Entertainment * Exhibitor booths available (limited & they are inside the conference hall) * Affiliate Program *Group & Student Rates Available For more […]

Crystal Washington Addresses Social Media on Channel 2’s Beyond The Headlines

Crystal Washington

I had the opportunity to participate in a panel of social media experts last week on Channel 2’s “Beyond The Headlines“.  Kim Davis hosted a discussion highlighting Twitter and Facebook fundamentals and tips.  I was joined by Ashley Minor of Medley Inc.,  Ed Schipul of Schipul and Dan Joyce of AudioADD.net.  Click on the image […]

Crystal’s Questionable Picks Part I

Crystal Washington

Sometimes I like to simply walk around grocery stores and see how fellow marketers are selling food products. If you want a good laugh, I suggest you do the same from time to time…

Woo Your Customers- 4 Tips For A Successful Brand “Love” Affair

Crystal Washington

I like social media.  Okay, I like it A LOT.  So much so that on top of all of my other activities, I manage a few groups on meetup.com, including Meetup Organizers of Houston.  In other words, I organize a group of organizers.  Sounds slightly repetitive, no? Fortunately, my group was selected to be one […]