Gauge Your Marketing- Three Ways To Track Marketing Results
Running specials, advertising and new public relations campaigns for your business are all well and good, but how do you know if your efforts are a success? Far too many business owners spend time and/or money on marketing without understanding the value they are receiving in return, if any. The first step in gauging the […]
Protect Your Brand- Want to know what others are saying about you?
Most people are a little nosy when it comes to finding out what other people “really” think about them. Socially, this can be an extremely bad pastime. However, in business, you should always know what is being said about your brand and who/what you are being linked to. One of the most simple and cost […]
Smart Marketing- Should You Be Giving Your Product Away?
Oftentimes, small business owners find themselves with an extremely small, or nonexistent, marketing budget. What few of them know is that great marketing is not always costly. One of the best ways to grow a business is giving the product or service away! Yes, you read correctly. Putting your product in the hands of connectors […]
Three Social Media Tools To Propel Your Career
In this month’s issue of Womentality Magazine, I discuss ways to leverage social media to positively impact one’s career and/or business. Read the full article.
Free Business, Social Networks & You Webinar
Learn how social networks can help you grow and explode your business. In this 30 minute webinar, I will help you discover new ways to market your business at no cost. Takeaways include: Stop wasting time not getting results on social networks Use Twitter to become a customer magnet Leverage Linkedin to become a recognized […]
Armpit Marketing- When A Really Fresh Approach Goes South
I’ve already discussed the importance of keeping one’s product or service relevant in a previous post. What happens when your marketing approach becomes outdated? A person may start off with a really fresh and effective marketing plan. Perhaps they are using the newest technologies and most effective means of communication with current and potential clientele. […]
Desperate Marketing- Why Shots in The Dark Work Against You
I’ve noted a recent influx in what I label “desperate marketing”. What is desperate marketing? Well, it is when a company is really in need of business so business owners just “throw something out and wait to see if it sticks”. There are several reasons why this kind of marketing is not only not effective […]
Marketing Secrets on CNN
I recently appeared on CNN’s Houston-based radio station to talk about little-known marketing secrets. Host of HNN’s (Houston Networking News) Business, Networking and You, R.D. Yoder asked me several questions regarding both marketing and networking. Are you taking full advantage of marketing opportunities? Oftentimes, business owners have misconceptions about what it really means to market […]
Power Networking Secrets- Learn How To Strike Up Conversations With Anyone
I had the pleasure of appearing on Ask Dr. Wendy, Dr. Wendy Johnson’s radio show. We talked exclusively about the ins and outs of networking. I personally believe that networking is one of the most important marketing activities, yet so few of us are effective networkers. In fact, most people are extremely uncomfortable networking. I […]
Twitter Marketing- Help Is On The Way!
Twitter is one of those things that people either totally get or totally do not get. To understand how best to use Twitter, it is necessary to understand what twitter is. Twitter is a micro-blogging platform. In other words, it is an opportunity to blog in 140 characters or less at a time. Why is […]