Crystal Washington Addresses Social Media on Channel 2’s Beyond The Headlines
I had the opportunity to participate in a panel of social media experts last week on Channel 2’s “Beyond The Headlines“. Kim Davis hosted a discussion highlighting Twitter and Facebook fundamentals and tips. I was joined by Ashley Minor of Medley Inc., Ed Schipul of Schipul and Dan Joyce of AudioADD.net. Click on the image […]
Crystal’s Questionable Picks Part I
Sometimes I like to simply walk around grocery stores and see how fellow marketers are selling food products. If you want a good laugh, I suggest you do the same from time to time…
Woo Your Customers- 4 Tips For A Successful Brand “Love” Affair
I like social media. Okay, I like it A LOT. So much so that on top of all of my other activities, I manage a few groups on meetup.com, including Meetup Organizers of Houston. In other words, I organize a group of organizers. Sounds slightly repetitive, no? Fortunately, my group was selected to be one […]
Find A Job Or Contract Work On Twitter
“What is Twitter for?” “I just don’t get it.” “Does it have a practical purpose?” These are the questions that I hear about Twitter on a daily basis. Yes, Twitter is a valuable tool and not only to business owners. You can actually use Twitter to find a job! Watch this video as I show […]
Easy Tips For Creating a Business Presence on Facebook
With Facebook having over 250 million users and Nielson’s recent study stating that more information is shared via social networks that email, it is obvious that business owners cannot afford to ignore social networks. If you are representing your business on social networks, are you clear on the basics?
Number One Marketing Technique- Customer Retention & Referrals
Why spend tons of money advertising for new business when you have not fully utilized your list of customers who have bought from you before? Past customers are any business’ most valuable, yet often underutilized, assets. Three reasons why you should value your already-existing customers: The hard part is getting a client to buy from […]
The Number One Free Public Relations Tool- Community Service
Great public relations is a vital part of every marketing campaign. Simply put, public relations (PR) is how your public/ target market perceives your business/ brand. Good public relations grants exposure through stories/ information of public interest. It is oftentimes difficult to put an exact price or pinpoint the exact ROI (return on investment) of […]
Gauge Your Marketing- Three Ways To Track Marketing Results
Running specials, advertising and new public relations campaigns for your business are all well and good, but how do you know if your efforts are a success? Far too many business owners spend time and/or money on marketing without understanding the value they are receiving in return, if any. The first step in gauging the […]
Protect Your Brand- Want to know what others are saying about you?
Most people are a little nosy when it comes to finding out what other people “really” think about them. Socially, this can be an extremely bad pastime. However, in business, you should always know what is being said about your brand and who/what you are being linked to. One of the most simple and cost […]
Smart Marketing- Should You Be Giving Your Product Away?
Oftentimes, small business owners find themselves with an extremely small, or nonexistent, marketing budget. What few of them know is that great marketing is not always costly. One of the best ways to grow a business is giving the product or service away! Yes, you read correctly. Putting your product in the hands of connectors […]