Build Your Brand with Hashtags
Do you want to be seen as a subject matter expert? If so, leveraging the power of hashtags is a quick and relatively easy way to build your brand around a particular topic. Hashtags are a word or short phrase, preceded by the number sign,#, that allows people to easily follow and join conversations around […]
4 Tips for Getting More LinkedIn Leads
I just received an email from one of my clients that his profile ranked in the top 1% of profiles for views on LinkedIn in 2012. I’m pretty stoked because this is precisely why he hired me last year to optimize his profile and teach him how to be more strategic on LinkedIn. Believe it […]
Turn Negative Yelp and Google+ Reviews Into Cash
The fact that the Internet, specifically sites like Yelp and Google, allow anyone on the Internet to comment on a business is amazingly awesome scary. One question that I often receive from audience members who own restaurants or car dealerships is, “How do I control what people say about my business?” In short, you cannot. […]
Using Facebook for Business? You’ve Probably Missed Important Messages in Secret Message Folders!
You probably check your Facebook Inbox for messages on a semi-regular basis but did you know that you are likely missing important messages? That’s because you have two other message folders—no joke—and most Facebook users don’t even know that they’re there. The worse part is that messages for legitimate contacts can end up in these folders!
5 Social Network and Mobile App Resources for New Year’s Resolution Success
What are your New Year’s resolutions for 2013? Are you going to lose weight, eat healthier, manage your finances better or work on professional networking? Chances are, whatever your New Year’s resolutions are, there are apps and social networks that can support you in your goals. Below are some of my favorites.
‘Why Every Social Media Manager Should Be Under 25’ Is NOT the Way to Go!
A few days ago, a young woman by the name of Cathryn Sloan started a bit of controversy with her post on NextGen Journal entitled, “Why Every Social Media Manager Should Be Under 25.” In her post, Cathryn points out the she and her peers were in high school when Facebook and Twitter became hugely popular, which allowed them to grasp an understanding of how these networks operated.
How to Use Google and LinkedIn for Kick-Butt Prospecting
Have you ever found someone on LinkedIn via search or as the connection of one of your contacts, but you had no way of contacting them? Perhaps you haven’t worked with them before or they’re not in your network. Well, here’s a cool little trick for finding their email address. This way, you can send them an invitation to connect OR simply shoot them an email.
Social Media and Bring Your Own Device in Germany
I had the opportunity to be the closing keynote speaker at Alcatel-Lucent’s Dynamic Tour event in Dusseldorf, Germany last week. I discussed social media and how generational technology trends (Boomers, Gen Xs, Gen Ys and Gen Zs) are impacting the workplace in terms of devices and collaboration. It was an awesome adventure chalked full of great lessons. I’d love to share them with you!
Brain Surgery to Debut on Twitter and Pinterest
Tomorrow, Neurosurgeon Dr. Dong Kim of Memorial Hermann will live tweet brain surgery. Not only will the savvy staff at Memorial Hermann tweet throughout the procedure and answer questions, but they’ll also post pictures on the fastest growing social network, Pinterest!
Social Media vs. Reality: Why Authentic is the Way to Go
Many professionals and business owners have a completely mistaken viewpoint on the purpose of social media. To be truly successful on social media sites like Facebook, Twitter and Youtube, you have to be authentic—not perfect.