Three Social Media Lessons from Susan G. Komen & Planned Parenthood
Susan G. Komen’s race to cure the organization’s battered public image is on. For a little over a week, the organization has been losing a public battle in the court of public opinion regarding their initial decision barring Planned Parenthood from applying for future grants due to an ongoing investigation and then their swift reversal.
How to Gain Customer Loyalty with a Little Lagniappe – Lessons from Omni and T-Mobile
Have you ever wondered what exactly causes customer loyalty? Why you’re willing to spend more with certain brands or miss out on perks to patronize another? Here is the answer—Lagniappe.
Twitter Explained for Everyday People
Why are people so scared of Twitter? My theory is because it is nearly impossible to define—I mean really define. Sure, I can tell you that it is a micro blogging network that is awesome for real-time information, but what does that mean to the average person?
5 Ways to Increase Productivity on Social Media Sites
[melting clock] I’ll be the first to admit, falling into a social media black hole is something we all do. I’ve had more than my share of days when I’ve started off uber-productive only to find that three hours have passed, and all I have to show for it is a gazillion interactions with Facebook friends, and many laughs.
3 Easy Tools for Building Better Business Relationships in 2012- Part II
If you’ve read Part I, then you know how to convert your business cards into a digital format. Now the fun begins. In order to connect with your contacts, you’ll need to convert the information into .CSV format.
3 Easy Tools for Building Better Business Relationships in 2012- Part I
Get that tub-o-cards out, and I’ll share three of my favorite resources for inputting contact information, as well as how to connect with your contacts using three large social media networks: LinkedIn, Facebook and Twitter.
What Lowe’s and Florida Family Association Can Teach Us About Online Security
As a social media speaker, I’m often asked about social media and online security by conference attendees. While giving your full birthday or posting sensitive information can cause problems, oftentimes it’s our involvement in organizations- universities, banks, causes, etc. that pose the bigger threat. The Lowe’s situation underscores this point.
Why Your Turkey Does Not Need To Make A Facebook Appearance
As a social media speaker who often finds herself speaking to audiences of Baby Boomers, I find that my job is one part giving information and two parts counseling. For some reason, a memo went out stating that people on Facebook and Twitter have to share everything about themselves.
4 Tips for How To Use LinkedIn for Job Search (Without Your Boss Finding Out)
Yesterday, I received a LinkedIn message from a contact wanting to know how she can leverage LinkedIn to find a new job/ advance her career. However, there was one catch- she didn’t want her boss to know. Here are four tips that I provided!
Four No-Nos For Business Courting & Social Media
I’m a firm believer that social media is more than technology, it is a change in the way that we communicate. With that being said, the effectiveness of social networks in building business relationships is determined by the communicator.